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    COURSE INTRODUCTION
    Course Syllabus
    Announcements
    Unit 1: Creativity and the Entrepreneur
    Unit 1 Learning Outcomes
    1.1: Your Journey as an Entrepreneur
    The Entrepreneurial Career and Role
    Entrepreneurial Motivation
    Entrepreneurial Vision and Goals
    Developing the Entrepreneurial Mindset
    One Entrepreneur's Mindset
    The Entrepreneurial Journey
    The Entrepreneurial Environment
    The Pathway to Entrepreneurship
    1.2: What Are Creativity and Opportunity?
    Creativity, Innovation, and Invention
    Opportunity Recognition and Design Thinking
    How to Think Creatively
    Timmons' Framework
    The Drivers of Opportunity
    1.3: How to Generate Business Ideas
    Mind Mapping Technique for Idea Generation
    Be Inspired
    The SCAMPER Technique for Generating Ideas
    Unit 1 Study Resources
    Unit 1 Review Video
    Unit 1 Review Slides
    Study Guide: Unit 1
    Unit 1 Assessment
    Unit 1 Assessment
    Unit 2: The Ideation Process and Innovation
    Unit 2 Learning Outcomes
    2.1: What Is Ideation and Problem Solving?
    Six Stages of Ideation Design
    Problem Solving and Innovation
    2.2: What Is Innovation?
    Innovation 101
    Types of Innovations
    Diffusion of Innovations
    2.3: Other Considerations in Innovation
    Be an Innovation Leader
    Creating a Culture of Innovation
    Risks of Innovation
    Encouraging Innovation
    Sustainability and Innovation
    Unit 2 Study Resources
    Unit 2 Review Video
    Unit 2 Review Slides
    Study Guide: Unit 2
    Unit 2 Assessment
    Unit 2 Assessment
    Unit 3: Idea Evaluation and Analysis
    Unit 3 Learning Outcomes
    3.1: Researching the Opportunities
    Research and Competitive Analysis
    Analysis of Trends
    Evaluating Your Opportunity
    Researching Your Competition
    3.2: Idea Evaluation
    How to Evaluate Innovation
    Conducting a Feasibility Analysis
    Feasibility Study and Its Benefits
    Business Model Canvas Example
    Using the Business Model Canvas
    Formatting Your Feasibility Information
    Unit 3 Study Resources
    Unit 3 Review Video
    Unit 3 Review Slides
    Study Guide: Unit 3
    Unit 3 Assessment
    Unit 3 Assessment
    Unit 4: Planning the Next Steps in Your Venture
    Unit 4 Learning Outcomes
    4.1: Deciding on an Idea
    Opportunity Assessment Plans
    Process Planning
    Market Size Considerations
    Motivation and Values
    SMART Goal Setting
    SWOT and PESTLE
    4.2: Now What?
    Process for Starting a Business
    Product Planning Process
    Product Life Cycles
    Eisenhower Matrix
    Next Steps in Your Business Venture
    Unit 4 Study Resources
    Unit 4 Review Video
    Unit 4 Review Slides
    Study Guide: Unit 4
    Unit 4 Assessment
    Unit 4 Assessment
    Course Feedback Survey
    Course Feedback Survey
    Study Guide
    BUS652 Study Guide
    Certificate Final Exam
    BUS652: Certificate Final Exam
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Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.