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BUS210: Business Communication
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Course Introduction
Course Syllabus
Unit 1: Introduction to Business Communication
1.1: Why Is It Important to Communicate Well?
Why Is It Important to Communicate Well?
What is Communication and Why Does It Matter?
1.2: What Is Communication?
What Is Communication?
The Categories of Communication
The Shannon and Weaver Model
How Does Communication Work?
1.3: Communication in Context
Communication in Context
Levels of Communication
1.4: Your Responsibilities as a Communicator
Your Responsibilities as a Communicator
It's Your Job to Make Others Understand
The NLP Communication Model
Nonverbal-Verbal Channels
Matching and Mirroring to Build Rapport
The Basics of Emotional Intelligence
The Importance of Emotional Intelligence
How to Improve Emotional Intelligence
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Delivering Your Message
2.1: What Is Language?
What is Language?
What Makes Human Language Distinct?
Plain Language
2.2: Messages
Messages
Are You Reasoning Right?
A New Organizing Model for Business Messages
2.3: Principles of Verbal Communication
Principles of Verbal Communication
The Power of Verbal Communication
2.4: Language Can Be an Obstacle to Communication
Language Can Be an Obstacle to Communication
More on Language as an Obstacle to Communication
2.5: Emphasis Strategies
Emphasis Strategies
Four Ways to Cut the Clutter From Your Business Writing
Descriptive Language
Tutorial on Style in Professional Writing: Active and Passive Voice
2.6: Improving Verbal Communication
Improving Verbal Communication
Choosing Good Words
Four Tips to Make Your Message Memorable
Unit 2 Assessment
Unit 2 Assessment
Unit 3: Understanding Your Audience
3.1: Self-Understanding Is Fundamental to Communication
Self-Understanding Is Fundamental to Communication
The Pygmalion Effect
3.2: Perception
Perception
Selective Processing
Cognitive Shortcuts
3.3: Differences in Perception
Differences in Perception
Central and Peripheral Route
3.4: Getting to Know Your Audience
Getting to Know Your Audience
Active Audiences
Know Your Audience, or Kill Them
3.5: Listening and Reading for Understanding
Listening and Reading for Understanding
Listening vs. Hearing
Active Listening Strategies
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Effective Business Writing
4.1: Oral vs. Written Communication
Oral vs. Written Communication
More on Oral vs. Written Communication
4.2: How Is Writing Learned?
How Is Writing Learned?
4.3: Principles of Good Written Communication and Writing Style
Good Writing
Style in Written Communication
Principles of Written Communication
Good Business Writing Habits
4.4: Overcoming Barriers to Effective Written Communication
Overcoming Barriers to Effective Written Communication
Communication Mistakes by Salespeople
4.5: Business Writing in Action
Business Writing in Action
Writing Styles
Email Etiquette
Communicating Online
Communicating via Digital Imaging
Responsible Digital Citizenship
Writing a Winning Sales Proposal Is Like Building a Grand House
The Inverted Pyramid
Business Writing
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Developing and Delivering Effective Presentations
5.1: Planning for the Presentation
Before You Choose a Topic
Choosing a Topic
Organization and Outlines
Organizing Principles for Your Speech
Presentations Skills, Principles, and Practicals
5.2: Strategies for Maintaining Objectivity
Functions of the Presentation to Inform
Variations in Language
5.3: Focusing on Your Audience
Types of Presentations to Inform
Adapting Your Presentation to Teach
5.4: Informing through Effective and Ethical Speeches
Preparing Your Speech to Inform
Creating an Informative Presentation
Building a Sample Speech
Speaking Ethically and Avoiding Fallacies
5.5: Motivating and Persuading in a Speech
Principles of Persuasion
Functions of the Presentation to Persuade
5.6: Language Obstacles and Cross-Cultural Communication
Overcoming Obstacles in Your Presentation
Cross-Cultural Communication
5.7: Argumentative Strategies and Emotional Appeals
Making an Argument
What Is a Strong Argument?
5.8: Elevator Pitches and Sound Bites
Elevator Speech
What Makes a Great Elevator Speech?
Business Presentations in Action
Examples of Soundbites
5.9: Setting Agendas for Productive Meetings
Meetings
How to Set Out a Meeting Agenda
Unit 5 Assessment
Unit 5 Assessment
Unit 6: Negative News and Crisis Communication
6.1: Creating Effective Negative News Messages
Negative News and Crisis Communication
Examples of Negative Messages Delivered Effectively
How to Deliver Bad News in a Positive Way
6.2: Obtaining Feedback
Eliciting Negative News
6.3: Crisis Communication
Communicating During Periods of Change
The Psychology of a Crisis
Crisis Communication Plan
Preparing a Crisis Communication Plan
Risk and Communication Crisis Basics
Leading and Communicating During a Crisis
Communicating during COVID-19
6.4: Press Conferences
Press Conferences
Preparing a Press Conference
Unit 6 Assessment
Unit 6 Assessment
Unit 7: Intrapersonal and Interpersonal Communication
7.1: Intrapersonal Communication
Intrapersonal and Interpersonal Business Communication
7.2: Self-Concept and Dimensions of Self
Self-Concept and Dimensions of Self
Self-Concept and Personal Growth
7.3: Interpersonal Needs and Social Penetration Theory
Interpersonal Needs
Interpersonal Communication
Social Penetration Theory
7.4: Rituals of Conversation and Interviews
Rituals of Conversation and Interviews
7.5: Conflict in the Workplace
Conflict in the Work Environment
Unit 7 Assessment
Unit 7 Assessment
Unit 8: Intercultural and International Communication
8.1: Intercultural Communication
Intercultural and International Business Communication
How to Understand Intercultural Communication
8.2: Cultural Characteristics
Common Cultural Characteristics
The Cultural Approach
Common Cultural Characteristics
Divergent Cultural Characteristics
Cultural Groups
8.3: The Global Marketplace
International Communication and the Global Marketplace
The International Assignment
8.4: Styles of Management
Styles of Management
Five Styles of Management
Unit 8 Assessment
Unit 8 Assessment
Unit 9: Group Communication, Teamwork, and Leadership
9.1: What Is a Group?
Group Communication, Teamwork, and Leadership
9.2: Group Life Cycles and Member Roles
Group Life Cycles and Member Roles
9.3: Group Problem-Solving
Group Problem-Solving
9.4: Business and Professional Meetings
Business and Professional Meetings
Get Your Point Across in Meetings
9.5: Teamwork and Leadership
Teamwork and Leadership
Remote Teams
Connection to Keep Morale High
The Future of Work
Unit 9 Assessment
Unit 9 Assessment
Study Guide
BUS210 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS210: Certificate Final Exam
Saylor Direct Credit
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BUS210: Business Communication
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