BUS210: Common Cultural Characteristics

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By the end of this video you will be able to name several common cultural characteristics that are expressed very differently across the world. You should be able to give several examples of these characteristics in your life.

Source: Saylor Academy
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Last modified: Friday, November 12, 2021, 10:00 PM

Course Introduction

Course Syllabus

Unit 1: Introduction to Business Communication

1.1: Why Is It Important to Communicate Well?

Why Is It Important to Communicate Well?

What is Communication and Why Does It Matter?

1.2: What Is Communication?

What Is Communication?

The Categories of Communication

The Shannon and Weaver Model

How Does Communication Work?

1.3: Communication in Context

Communication in Context

Levels of Communication

1.4: Your Responsibilities as a Communicator

Your Responsibilities as a Communicator

It's Your Job to Make Others Understand

The NLP Communication Model

Nonverbal-Verbal Channels

Matching and Mirroring to Build Rapport

The Basics of Emotional Intelligence

The Importance of Emotional Intelligence

How to Improve Emotional Intelligence

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Delivering Your Message

2.1: What Is Language?

What is Language?

What Makes Human Language Distinct?

Plain Language

2.2: Messages

Messages

Are You Reasoning Right?

A New Organizing Model for Business Messages

2.3: Principles of Verbal Communication

Principles of Verbal Communication

The Power of Verbal Communication

2.4: Language Can Be an Obstacle to Communication

Language Can Be an Obstacle to Communication

More on Language as an Obstacle to Communication

2.5: Emphasis Strategies

Emphasis Strategies

Four Ways to Cut the Clutter From Your Business Writing

Descriptive Language

Tutorial on Style in Professional Writing: Active and Passive Voice

2.6: Improving Verbal Communication

Improving Verbal Communication

Choosing Good Words

Four Tips to Make Your Message Memorable

Unit 2 Assessment

Unit 2 Assessment

Unit 3: Understanding Your Audience

3.1: Self-Understanding Is Fundamental to Communication

Self-Understanding Is Fundamental to Communication

The Pygmalion Effect

3.2: Perception

Perception

Selective Processing

Cognitive Shortcuts

3.3: Differences in Perception

Differences in Perception

Central and Peripheral Route

3.4: Getting to Know Your Audience

Getting to Know Your Audience

Active Audiences

Know Your Audience, or Kill Them

3.5: Listening and Reading for Understanding

Listening and Reading for Understanding

Listening vs. Hearing

Active Listening Strategies

Unit 3 Assessment

Unit 3 Assessment

Unit 4: Effective Business Writing

4.1: Oral vs. Written Communication

Oral vs. Written Communication

More on Oral vs. Written Communication

4.2: How Is Writing Learned?

How Is Writing Learned?

4.3: Principles of Good Written Communication and Writing Style

Good Writing