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  • Unit 5 Review Slides
    Course Introduction
    Course Syllabus
    Unit 1: Introduction to Consumer Behavior
    1.1: Consumer Behavior Overview
    Consumer Behavior in the Marketing Process
    Why Consumer Behavior Matters
    The Black Box of Consumer Behavior
    1.2: Consumer Identity
    Self and Identity
    1.3: The Stages of Information Processing
    The Perceptual Process
    Unit 1 Study Resources
    Unit 1 Review Video
    Unit 1 Review Slides
    Study Guide: Unit 1
    Unit 1 Assessment
    Unit 1 Assessment
    Unit 2: The Consumer Learning Process
    2.1: Consumer Learning
    Involvement Levels
    Behavioral and Cognitive Learning Theories
    2.2: Consumer Memory
    Memory and Retrieval
    2.3: Consumer Purchasing Motives
    Motivational Theories and Models
    Why Human Consumption Never Ceases
    McGuire's Psychological Motives
    Buying Behavior Influences
    Unit 2 Study Resources
    Unit 2 Review Video
    Unit 2 Review Slides
    Study Guide: Unit 2
    Unit 2 Assessment
    Unit 2 Assessment
    Unit 3: Understanding the Consumer
    3.1: Consumer Self-Concept
    Self-Concept
    The Relationship between Self-Concept and Brand Personality
    3.2: Personality and Lifestyles
    Personal Factors
    Lifestyle and Psychographics
    Unit 3 Study Resources
    Unit 3 Review Video
    Unit 3 Review Slides
    Study Guide: Unit 3
    Unit 3 Assessment
    Unit 3 Assessment
    Unit 4: Influencing Consumer Attitudes
    4.1: Attitudes Components
    Understanding Attitudes
    How Attitudes Influence Buyer Choices
    4.2: Marketing Appeals
    Changing Attitudes
    Communication Appeals
    Unit 4 Study Resources
    Unit 4 Review Video
    Unit 4 Review Slides
    Study Guide: Unit 4
    Unit 4 Assessment
    Unit 4 Assessment
    Unit 5: The Purchasing Process
    5.1: Decision-Making Process
    Consumer Decision-Making Process
    Understanding the Consumer Decision-Making Process
    5.2: Consumer Attitudes
    Consumer Repurchase Behaviors of Smartphones
    Determinants of Consumer Attitudes
    Unit 5 Study Resources
    Unit 5 Review Video
    Unit 5 Review Slides
    Study Guide: Unit 5
    Unit 5 Assessment
    Unit 5 Assessment
    Unit 6: Consumer Analysis and Marketing Strategy
    6.1: Customer Management
    Customer Relationship Management Systems
    Customer Relationship Management
    6.2 Other Uses for Customer Management
    Customer Relationship Management Sytems and IMC
    Other Areas Impacted by Customer Management
    Unit 6 Study Resources
    Unit 6 Review Video
    Unit 6 Review Slides
    Study Guide: Unit 6
    Unit 6 Assessment
    Unit 6 Assessment
    Unit 7: The Effects of Consumer Groups
    7.1: Consumer Groups
    Market Segmentation as a Business Strategy
    Social Factors
    Social Influences
    7.2: Demographic Groups
    Demographic Influences
    Unit 7 Study Resources
    Unit 7 Review Video
    Unit 7 Review Slides
    Study Guide: Unit 7
    Unit 7 Assessment
    Unit 7 Assessment
    Unit 8: The Influences of Class, Ethnicity, and Age
    8.1: Behavior Influences
    Factors Influencing Behavior
    Influences on Consumer Decisions
    Situational Factors
    Psychological Factors
    8.2: Subcultures
    Cultural Diversity
    Subcultures
    Age and Generational Subcultures
    Unit 8 Study Resources
    Unit 8 Assessment
    Unit 8 Assessment
    Unit 9: Cultural Influences
    9.1: Culture Myths and Rituals
    Culture Explained
    Gender and Culture
    The Seven Elements of Culture
    9.2: Global Marketing
    Product Innovation
    Entry Strategies in Global Markets
    Unit 9 Study Resources
    Unit 9 Review Video
    Unit 9 Review Slides
    Study Guide: Unit 9
    Unit 9 Assessment
    Unit 9 Assessment
    Unit 10: Informing Marketing Strategy
    10.1: Emotional Branding
    Emotional Branding Overview
    Emotional Branding and Consumer Behavior
    10.2: Putting It Together
    Consumer Behavior Components Summary
    Segmentation Criteria and Approaches
    Consumer Decision-Making Trends
    Unit 10 Study Resources
    Unit 10 Review Video
    Unit 10 Review Slides
    Study Guide: Unit 10
    Unit 10 Assessment
    Unit 10 Assessment
    Study Guide
    BUS630 Study Guide
    Course Feedback Survey
    Course Feedback Survey
    Certificate Final Exam
    BUS630: Certificate Final Exam
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  1. BUS630: Consumer Behavior
  2. Unit 5: The Purchasing Process
  3. Unit 5 Study Resources
  4. Unit 5 Review Slides

Unit 5 Review Slides

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Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.