BUS630: Unit 6 Review Video

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Watch this as you work through the unit and prepare to take the final exam.

Last modified: Monday, April 8, 2024, 2:49 PM

Course Introduction

Course Syllabus

Unit 1: Introduction to Consumer Behavior

1.1: Consumer Behavior Overview

Consumer Behavior in the Marketing Process

Why Consumer Behavior Matters

The Black Box of Consumer Behavior

1.2: Consumer Identity

Self and Identity

1.3: The Stages of Information Processing

The Perceptual Process

Unit 1 Study Resources

Unit 1 Review Video

Unit 1 Review Slides

Study Guide: Unit 1

Unit 1 Assessment

Unit 1 Assessment

Unit 2: The Consumer Learning Process

2.1: Consumer Learning

Involvement Levels

Behavioral and Cognitive Learning Theories

2.2: Consumer Memory

Memory and Retrieval

2.3: Consumer Purchasing Motives

Motivational Theories and Models

Why Human Consumption Never Ceases

McGuire's Psychological Motives

Buying Behavior Influences

Unit 2 Study Resources

Unit 2 Review Video

Unit 2 Review Slides

Study Guide: Unit 2

Unit 2 Assessment

Unit 2 Assessment

Unit 3: Understanding the Consumer

3.1: Consumer Self-Concept

Self-Concept

The Relationship between Self-Concept and Brand Personality

3.2: Personality and Lifestyles

Personal Factors

Lifestyle and Psychographics

Unit 3 Study Resources

Unit 3 Review Video

Unit 3 Review Slides

Study Guide: Unit 3

Unit 3 Assessment

Unit 3 Assessment

Unit 4: Influencing Consumer Attitudes

4.1: Attitudes Components

Understanding Attitudes

How Attitudes Influence Buyer Choices

4.2: Marketing Appeals

Changing Attitudes

Communication Appeals

Unit 4 Study Resources

Unit 4 Review Video

Unit 4 Review Slides

Study Guide: Unit 4

Unit 4 Assessment

Unit 4 Assessment

Unit 5: The Purchasing Process

5.1: Decision-Making Process

Consumer Decision-Making Process

Understanding the Consumer Decision-Making Process

5.2: Consumer Attitudes

Consumer Repurchase Behaviors of Smartphones

Determinants of Consumer Attitudes

Unit 5 Study Resources

Unit 5 Review Video

Unit 5 Review Slides

Study Guide: Unit 5

Unit 5 Assessment

Unit 5 Assessment

Unit 6: Consumer Analysis and Marketing Strategy

6.1: Customer Management

Customer Relationship Management Systems

Customer Relationship Management

6.2 Other Uses for Customer Management

Customer Relationship Management Sytems and IMC

Other Areas Impacted by Customer Management