Designing Better Distribution Channels
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This video describes the strategy of designing distribution channels for the farmer consumers in a less developed market. Similarly, the consideration is focused on consumer preferences for accessing the product, however, in this example, consumers are considered "bottom of the pyramid" who earn close to US$2.00 per day.
Source: Debbie Aung Din Taylor, https://www.youtube.com/watch?v=9XmOKWQJqeU
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Wednesday, May 11, 2022, 10:44 AM