This chapter focuses on dealing with the consequences of miscommunication. Topics include dealing with conflict, rebuilding damaged relationships, recovering lost productivity, and identifying missed opportunities.
Receiver-related Miscommunication
The responsibility of the receiver of a message is to be able to actively read or hear not only the message itself, but also to understand the nuances of that message in context. Say you were a relatively recent hire at a company and were in line for a promotion for the excellent work you've been doing lately, it's 11:45am, you just crossed paths with your manager in the hallway, and she's the one who said "I'm hungry" (to use our example from above). That statement is the primary message, which simply describes how the speaker feels. But if she says it in a manner that, with non verbals (or secondary messages) such as eyebrows raised signaling interest in your response and a flick of the head towards the exit, suggests an invitation to join her for lunch, you would be foolish not to put all of these contextual cues together and see this as a professional opportunity worth pursuing. If you responded with "Enjoy your lunch!" your manager would probably question your social intelligence and whether you would be able to capitalize on opportunities with clients when cues lined up for business opportunities that would benefit your company. But if you replied, "I'm starving, too. May I join you for lunch? I know a great place around the corner," you would be correctly interpreting auxiliary messages such as your manager's intention to assess your professionalism outside of the traditional office environment.
Say you arrive at the lunch spot with your manager and sit down to eat, but it's too noisy to hear each other well; you would be equally foolish to use this environmental problem as an excuse not to talk and instead just browse your social media accounts on your phone (perhaps your usual lunchtime routine when eating solo) in front of her. You could accommodate her need to hear you by raising your voice, but the image of you shouting at your manager also sends all the wrong messages. Rather, if you cite the competing noise as a reason to move to a quieter spot where you can converse with her in a way that displays the polish of your manners and ultimately positions you nicely for the promotion, she would understand that you have the social intelligence to control the environmental conditions in ways that prioritize effective communication.
Of course, so much more can go wrong with the receiver. In general, the receiver may lack the knowledge to understand your message; if this is because you failed to accommodate their situation - say you used formal language and big, fancy words but they don't understand because they are EAL (English as an additional language) - then the blame shifts back to you because you can do something about it. You could instead use more plain, easy-to-understand language. If your audience is a co-worker who should know what you're talking about when you use the jargon of your profession, but they don't because they're in the wrong position and in over their head, the problem is with the receiver (and perhaps the hiring process).
Another receiver problem may have to do with attitude. If a student, for instance, believes that they don't really need to take a class in Communications because they've been speaking English for 19 years, think their high school English classes were a complete joke, and figure they'll do just fine working out how to communicate in the workplace on their own, then the problem with this receiver is that overconfidence prevents them from keeping the open mind necessary to learn and take direction. Carried into the workplace, such arrogance would prevent them from actively listening to customers and managers, and they would most likely fail until they develop necessary active listening skills (see below). Employers like employees who can solve problems on their own, but not those who are unable to take direction.
The picture emerging here, then, is one where many factors must work in concert to achieve communication of intended meaning. The responsibility of reaching the goal of understanding in the communication process requires the full cooperation of both the sender and receiver of a message to make the right choices and avoid all the perils - personal and situational - that lead to costly miscommunication.