Limitations of the Study

This study has been undertaken only in three districts of Nagaland. The remaining eight districts of the State are, therefore, kept outside the purview of the study. Under this investigation, more focus has been given on marketing aspects rather than sociological dimensions. Hence, all the members in a family, including women, are considered as consumers. All other cultural, inter and intra tribal influences do not fall under this inquiry. The influence of women in purchase decisions of the selected durables, television, refrigerator, washing machine, four wheeler and furniture is considered. Similar studies on the influence of other members of a family, taking any other durables, can be carried out for promoting the understanding of their roles in making such decisions. Divorced and separated women and widows are excluded from the purview of the study. This study does, thus, pave a way for future directions of the research to add more literature to the growing body of knowledge in the field of marketing management.