Case Study on Human Behavior
Completion requirements
This case study reviews the consumer buying factors of durable goods from a respondent sample in Nagaland, India.
Objectives of the Study
The chief objectives of the study are:
- to analyze the consumer buying behavior of the
selected durable goods in Nagaland
- to examine the factors inducing the buying
behavior, especially in brand preferences, of the
consumers, and
- to suggest appropriate measures to the marketers
for designing the right marketing mix to match the
tastes and preferences of the consumers in the
State.