Raising Brand Awareness Through Internet Marketing Tools
Completion requirements
Brand awareness is the first stage in a company's branding strategy. Marketers use promotion within the marketing mix to let consumers know about the brand so that consumers understand what the brand stands for.
This scholarly article discusses brand awareness in internet marketing. Note that it was written with a focus on Lithuania, but internet and social media marketing are currently very common and effective everywhere.
Research Methodology
Scientific literature analysis reveals theoretical aspects of raising
brand
awareness, internet marketing concept, and internet marketing tools.