The Scanning Process: Geolocation

STAGE - Never been refreshed - Debugging On

This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.

Recording insights

Geolocation

And another showing Insights by country and region:

Figure 34: Geographical analysis

Course Introduction

Course Syllabus

Unit 1: Marketing and Strategic Planning

1.1: The Role of Marketing in the Firm

Fundamentals of Marketing Basics

The Importance of Ethical Marketing

Ethics in Sales

1.2: The Strategic Planning Process

Components of the Strategic Planning Process

1.2.1: Mission, Vision, and Objectives

Objectives and Strategies

1.2.2: Crafting the Strategy

Writing Your Plan

1.2.3: Executing the Plan

Executing Strategy

1.2.4: Evaluating the Plan Execution

Performance Evaluation

1.3: Marketing and the Strategic Plan

Developing a Marketing Strategy

1.3.1: The Marketing Environment

The Marketing Environment

1.3.2: Creating the SWOT Analysis

SWOT Analysis

1.3.3: Crafting the Marketing Plan

Marketing Plan Basics

Case Study: Sony

Unit 1 Discussion

Unit 1 Study Resources

Unit 1 Review Video

Study Guide: Unit 1

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Environmental Scanning, Firm Resources and Capabilities

2.1: The Process of Environmental Scanning

The Scanning Process

2.2: The Factors of the Macro Environment

PESTEL

2.3: The Factors of the Industry and Competitive Environment

Introduction to Industry Analysis

Five Competitive Forces Model

2.4: The Firm's Resources and Capabilities

The Internal Environment

2.4.1: Determination of Resources

Four Characteristics of Strategic Resources

2.4.2: Determination of Capabilities

Marketing Capabilities in Entrepreneurial Firms

Case Study on Environmental Scanning

2.5: Deciding on the Marketing Mix

The 4 Ps of Marketing

2.5.1: Product

What is a Product?

Video on Product: Mercedes

2.5.2: Price

Pricing Strategies

iPhone Prices

2.5.3: Promotion

Promotion Strategy

AIDA Marketing Strategies

2.5.4: Place (Distribution)

Marketing Channel Strategies

Distribution Strategy

Case Study: Role of Marketing Mix

Unit 2 Discussion

Unit 2 Study Resources

Unit 2 Review Video

Study Guide: Unit 2

Unit 2 Assessment

Unit 2 Assessment

Unit 3: Segmentation, Targeting, Positioning, and Branding

3.1: Methods of Market Segmentation

Segmentation

3.1.1: Geographic Segmentation

Geographic Segmentation

More on Geographic Segmentation

3.1.2: Demographic Segmentation

Demographic Segmentation

Case Study: Ecotourism in Kuala Selangor

3.1.3: Psychographic Segmentation

Personality Segmenting Tool

Psychographic Segmentation and Health