Ways of seeing

Principles

But, bear in mind these principles as you scan for fresh ideas:

  • Explore both sides of the ledger to gain a complete picture. 
  • Think micro and macro at all times. 
  • Use "multiple lenses" to look at the same information or situation. 
  • Look for ways to "triangulate" (verify from multiple sources) information. 
  • Accept and think beyond felt needs and opportunities. 
  • Incorporate diverse sources and viewpoints. 
  • Consider both internal and external perspectives. 
  • Use multiple techniques.
  • Explore both needs and constraints, and opportunities and assets. 
  • Form a global view without being superficial or narrowly focused. 
  • Involve those who can act on the information.
  • Promote only realistic expectations. 
  • Ensure your research decision criteria are clear upfront.
  • Sense check whether an idea is socially, economically, politically, technologically viable.