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  • The Delta Model
    Course Introduction
    Course Syllabus
    Unit 1: Introduction to Strategy
    1.1: Definition
    Introduction to Strategic Management
    Identifying Strategy
    The Art, Science, and Craft of Decision-Making
    1.1.1: Strategy
    Ask the Right Questions
    1.1.2: Markets
    Market Structure
    Other Market Structures
    Perfect Competition
    Monopoly
    1.1.3: Firms
    Pricing and Firm Objectives
    Developing Organizational Objectives and Formulating Strategies
    1.2: Strategic Hierarchy
    The Hierarchy of Strategies
    1.3.1: Industry Classification Systems
    North American Industry Classification System (NAICS)
    SIC Division Structure
    1.3.2: Porter's Five Forces
    Developing Strategy through External Analysis
    Porter's Five Forces
    The Five Forces of Industry Competitive Advantage
    Study Sessions
    Study Session: Unit 1, Part 1
    Study Session: Unit 1, Part 2
    Study Guide: Unit 1
    Unit 1 Assessment
    Unit 1 Assessment
    Unit 1 Written Exercise
    Unit 2: Strategic Planning
    2.1: Organizational Goals
    Lao-Tze's "Tao Teh King"
    Developing Mission, Vision, and Values
    Developing Vision and Mission Statements
    Strategic Planning and the Final Product
    2.2: SWOT Analysis
    SWOT Analysis
    An Overview of SWOT Analysis
    How to Conduct a SWOT Analysis
    Strategic Management in the P-O-L-C Framework
    Strengths, Weaknesses, Opportunities, and Threats
    2.3: PEST Analysis
    How to Conduct a SWOT Analysis with a Strategic Orientation Round
    PEST Analysis
    PESTEL: A Framework for Considering Challenges
    2.4: Factors of Success
    Making Strategy Effective
    Study Sessions
    Study Session: Unit 2, Part 1
    Study Session: Unit 2, Part 2
    Study Guide: Unit 2
    Unit 2 Assessment
    Unit 2 Assessment
    Unit 2 Writing Exercise
    Unit 3: Creating Competitive Advantage
    3.1: Competitive Advantage
    Generic Strategies for Competitive Advantage
    Competitive Advantage
    The Value Chain
    3.2: Types of Competitive Advantage
    Towards a Dynamic Theory of Strategy
    Porter's Competitive Strategies
    Understanding Business-Level Strategy through "Generic Strategies"
    The Delta Model
    3.3: Total Quality Management
    Business Fundamentals
    Study Sessions
    Study Session: Unit 3, Part 1
    Study Session: Unit 3, Part 2
    Study Guide: Unit 3
    Unit 3 Assessment
    Unit 3 Assessment
    Unit 3 Writing Exercise
    Unit 4: Corporate Strategy
    4.1: Growth Strategies
    Sun Tzu's "The Art of War"
    Growth Strategy
    Growth Strategies for Start-Ups
    4.2: Retrenchment
    Corporate Strategies
    Strategies for Getting Smaller
    4.3: Corporate Strategy Selection
    The GE Approach
    Study Sessions
    Study Session: Unit 4, Part 1
    Study Session: Unit 4, Part 2
    Study Guide: Unit 4
    Unit 4 Assessment
    Unit 4 Assessment
    Unit 4 Writing Exercise
    Unit 5: 21st-Century Strategy
    5.1: Enterprise Culture
    Globalization and Unemployment
    Competitive Advantage and the Value Chain
    5.1.1: Socialization
    Organizational Culture
    5.1.2: Managerial Theories
    MacGregor's Theory X and Theory Y
    Ouchi's Theory Z
    5.2: Innovation
    Digital Disruption or Technology Enabled Strategy
    5.2.1: Sustained Innovation
    A Four-Part Recipe for Sustaining an Innovation Pipeline
    5.2.2: Innovator's Dilemma
    Understanding the Innovator's Dilemma
    5.2.3: Research and Development
    The Diffusion of Innovation
    5.3: Global Strategy
    What Is International Trade Theory?
    Advanced Strategy
    Study Sessions
    Study Session: Unit 5, Part 1
    Study Session: Unit 5, Part 2
    Study Guide: Unit 5
    Unit 5 Assessment
    Unit 5 Assessment
    Unit 5 Writing Exercise
    Study Guide
    BUS501 Study Guide
    Course Feedback Survey
    Course Feedback Survey
    Certificate Final Exam
    BUS501: Certificate Final Exam
    Option 2: Saylor MBA Entrance Exam
    Archived Materials
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  1. BUS501: Strategic Management
  2. Unit 3: Creating Competitive Advantage
  3. 3.2: Types of Competitive Advantage
  4. The Delta Model

The Delta Model

Completion requirements

This presentation explains the Delta Model as a tool for competitive advantage by identifying business competencies in three different areas: system lock-in, total customer solutions, and best product. The primary focus for using this tool is the customer. Consider the value the customer places on the product or service and how your organization plans to meet those expectations.

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Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.