You can easily evaluate the credibility of a book's author without knowing much about its content.
The author's name is usually on the book's cover or title page. Their biographical information is often included on the book's back cover, inside flap, or back matter.
The author of a magazine or newspaper article is usually located near the title. Journal articles often list the author's college or institutional affiliation.
The author of an online article may be listed near the title or at the end of the story. You may need to visit another site in the "about this site" or "about the author" link. You can also search the internet for the author's biography, personal website, or alternative social media site.
Authors do not typically publish their personal ethos in scholarly journals; they write for professional ethos reasons. However, you often see examples of personal ethos in magazines, newspapers, and online blogs, especially in the opinions or op-ed sections.