The Art of Choosing

Watch this lecture by Sheena Iyengar, a professor at Columbia University Business School. Iyegar studies how we make choices and how we feel about the choices we make. Speaking at a conference, Iyengar discusses both trivial choices (such as deciding whether to drink Coke or Pepsi) and profound ones. Iyengar's groundbreaking research has uncovered some surprising attitudes about our decisions.