Literature review

Conceptual framework

Factors influencing the usage of business analytics can be categorised into the following themes: individual characteristics, business intelligence systems quality, organisational factors, macro-environment factors, behavioural beliefs and attitudes, effort perceptions, social influence, and facilitating conditions . Table 1 lists the possible factors that influence business analytics usage.

TABLE 1: Determinants influencing dimensions of business intelligence usage.

Individual characteristics

Business intelligence systems quality characteristics

Organisational factors

Macro-environment factors

Behavioural beliefs and attitudes

Effort perceptions

Social influence

Facilitating conditions

Age

Compatibility

Focus of the customer

Business sector

Relative advantage

Ease of use

Voluntariness

Facilitating conditions

Computer literacy

Task-technology fit

Management support

Competitiveness of the environment

Job relevance

-

Visibility

-

Education

Information quality

User participation in implementation

-

Perceived usefulness

-

Image

-

Prior experience

Output quality

Iterative development approach

-

-

-

-

-

Attitude

Relevance

User training

-

-

-

-

-

Computer self-efficacy System quality

Organisational culture

-

-

-

-

-

Personal

innovativeness

Complexity

Information culture

-

-

-

-

-

Computer anxiety

Accessibility

Change management

-

-

-

-

-

Readiness for change

Triability

Organisational resources

-

-

-

-

-

 

User interface

Organisational size

-

-

-

-

-

According to the conceptual framework, a combination of many factors can contribute to the use of a technology or any tool. This research adopted the framework because of its wide range of factors that are considered. The following section explains the methodology that was employed in the study.