3. MOBILE BI ACCEPTANCE MODEL FOR ORGANIZATIONAL DECISION-MAKING

To see the relationship of user acceptance on mobile BI and organizational decision-making, there is a need to examine mobile BI initiatives drivers. The predominant pressures driving mobile BI initiatives are showed in Figure 1 as reported in Information Week. From Figure 1, two out of five pressures stated are related to decision-making which are the need to speed decision-making and the need to deliver real-time BIdirectional data access where and when decisions are made. This shows that the main driver for mobile BI initiative in organizations is the need to make fast and efficient decisions.

Realizing the essential of strategic organizational decision-making in determining success of organizations, the potential of mobile BI in decision-making need to be explore. Since mobile BI still in its infancy, there is a need to study user acceptance and usage behavior on mobile BI in organizational decisionmaking. The Technology Acceptance Model (TAM) and Technology Acceptance Model for Mobile Services (TAMMS) are identified as the primary theoretical framework of reference in the process of formulating mobile BI acceptance model for organizational decision-making. We discuss the difference between these two models below.

 

Figure 1. Top pressures driving mobile BI initiatives