A Survey of Visualizing Business Data

To ensure that we include a complete collection of the literature, we employed a methodical approach to the literature search. Firstly, we identified keywords and phrases that encompass the field of business visualisation, e.g., "Business", "customer", "market", "visualisation", "visual analysis", "economic", "ecosystem", "intelligence", and "finance". Then, we used a logical AND combination of these keywords to search through digital libraries and conference proceedings as shown in Table 2. We started by searching the IEEE Xplore and ACM Digital Libraries, and then we browsed the conference proceedings of both the IEEE Visualisation and EuroVis conferences. We repeated this process with Google Scholar. A database that documents the publications within IEEE VIS conference from 1990 to 2015 called VisPubData was also incorporated. The combination of search terms is outlined below. Each search term was split into two segments. Each combination of first and second terms were used in the search process.

Table 2. Using the AND operator, we combined First and Second terms in the search process to produce the first list of relevant papers.

First Term	Second Term
Business	Visualisation
Customer	Visual Analytics
Market	Visual Analysis
Economic	Visual Intelligence
Finance
Corporate
Commercial

Once the list is complete, we carefully read through while summarising and classifying each paper according to the systematic process outlined previously, prioritising the most recently published work. Then, we inspected the references for each paper, looking for previous papers that do not appear in the preliminary searches. The literature search process lasted over a year.

In summary, our primary sources during the literature search are:

Table 3 shows where most of the papers are published.