BI and Competitive Advantage
Business intelligence gives organizations the critical information to generate a competitive advantage. Play the following video case study from the distribution and manufacturing industry. As you listen to the case, note how BI technology has provided a competitive advantage in this industry. What is the nature of the competitive environment? In what specific ways do BI systems and competitive advantage? Think of at least three other businesses or industries. How could a BI system add a competitive advantage in those? What are the top attributes of a BI system that you believe contribute to this?
Source: Gary Jensen and Joni Girardi, https://www.youtube.com/watch?v=KwQ3Lo395tI
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