Strategic Plan Discussion

Consider the following questions. Post your responses to the discussion forum. Review and respond to at least one other student's posts.

1. Using a company you are familiar with, develop a strategic plan as described in the Exploring Business text in this subunit. Use the bulleted list under the "Develop a Strategic Plan" section as a checklist for the items you should include: a mission statement, core values, SWOT analysis, goals and objectives, and tactical and operational plans.
2. Develop a strategic plan for a public relations consulting company. The company will have two full-time employees, a business manager, and a PR director, and three consultants, including an advertising specialist, a marketing specialist, and a social media specialist. Your target audience is small business start-ups at three local community colleges within a 75-mile radius of your location. You plan to offer one-stop integrating marketing for your clients.