Communication and Perception
Completion requirements
In the prior sections, you have learned about selection and organization as components of perception. This section will address how people interpret the information that they are receiving. Interpretation is the final component of perception. It is important to remember that people have different communication preferences. Some people want a face-to-face meeting or phone call; others will be fine with a letter or memorandum; others will still be fine with email or voicemail. As we work to communicate with people, pay attention to their preferences in communication as it will impact their interpretation of the message. This resource introduces the concept of the schemata that we use to interpret information. As you read the section on impressions, you will be able to apply that knowledge to your perceptions and use the information in your communication. You will also explore the effects of culture and personality, including the Big Five Personality traits.
Perceiving Others
Culture, Personality, and Perception
Our cultural identities and our personalities affect our perceptions. Sometimes we are conscious of the effects and sometimes we are not. In either case, we have a tendency to favor others who exhibit cultural or personality traits that match up with our own. This tendency is so strong that is often leads us to assume that people we like are more similar to us than they actually are. Knowing more about how these forces influence our perceptions can help us become more aware of and competent in regards to the impressions we form of others.