Glossary

capital products
Large, expensive items with a long life span that are purchased by businesses for use in making other products or providing a service.
convenience products
Relatively inexpensive items that require little shopping effort and are purchased routinely without planning.
expense items
Items (purchased by businesses) that are smaller and less expensive than capital products and usually have a life span of less than one year.
product
In marketing, a good, service, or idea, along with its perceived attributes and benefits, that creates value for the customer.
shopping products
Items that are bought after considerable planning, including brand-to-brand and store-to-store comparisons of price, suitability, and style.
specialty products
Items for which consumers search long and hard and for which they refuse to accept substitutes.
unsought products
Products that either are not planned as a purchase by a potential buyer or are known but the buyer does not actively seek them, such as funeral services.