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    Course Introduction
    Course Syllabus
    Unit 1: Introduction to International Business and Globalization
    1.1: Technological Advances
    Communication Tools
    Transportation
    Manufacturing Advances
    1.2: Global Resource Allocation
    Resource Allocation, Level of International Diversification, and Firm Performance
    Outsourcing
    Perspectives on Outsourcing
    Logistics and the Supply Chain
    Global Human Resources Management
    1.3: Globalization
    Globalization and the Digital Divide
    Cost Drivers
    Opportunities and Threats
    Unit 1 Discussion
    Unit 1 Study Resources
    Unit 1 Review Video
    Study Guide: Unit 1
    Unit 1 Assessment
    Unit 1 Assessment
    Unit 2: Language and Culture
    2.1: Language
    English, the Universal Language
    Other Major Languages
    2.2: Culture
    Hofstede's Cultural Framework
    The Effect of Culture on Business
    Communication Styles
    Negotiation Styles
    Cultural Competence
    Cultural Norms, Values, and Beliefs
    Unit 2 Discussion
    Unit 2 Study Resources
    Unit 2 Review Video
    Study Guide: Unit 2
    Unit 2 Assessment
    Unit 2 Assessment
    Unit 3: International Trade
    3.1: Classical Theories of International Trade
    The Benefits of Reducing International Trade Barriers
    Mercantilism
    Free Trade and Mercantilism
    Absolute and Comparative Advantage
    3.2: Modern Theories of International Trade
    Trade between Similar Economies
    Competition and Strategic Rivalries
    National Competitive Advantage
    3.3: Economic Integration
    Trade Agreements
    Regional Economic Integration in Europe
    Regional Economic Integration in the Middle East and North Africa
    3.4: International Trade Infrastructure
    Trade Capacity
    Ports and Shipping
    Airfreight and Airports
    Railways and Roads
    Unit 3 Discussion
    Unit 3 Study Resources
    Unit 3 Review Video
    Study Guide: Unit 3
    Unit 3 Assessment
    Unit 3 Assessment
    Unit 4: The Global Financial System
    4.1: International Financial Institutions
    Foreign Exchange Markets
    International Financial Markets
    Balance of Payments
    4.2: International Banking
    International Financial Transactions and SWIFT
    Letters of Credit
    The European Central Bank
    The Influence of Central Banks
    Unit 4 Discussion
    Unit 4 Study Resources
    Unit 4 Review Video
    Study Guide: Unit 4
    Unit 4 Assessment
    Unit 4 Assessment
    Unit 5: International Institutions and the Geopolitics of Emerging Markets
    5.1: International Institutions
    The World Trade Organization (WTO)
    The World Bank
    The International Monetary Fund (IMF)
    5.2: Political Partnerships
    Regional Trading Blocs
    Multilateral and Bilateral Trade Agreements
    The Benefits of Multilateral Trade
    Alliances
    5.3: Trade Policy
    Political Risks
    Economic Risks
    5.4: Emerging Markets
    Emerging Markets
    Unit 5 Discussion
    Unit 5 Study Resources
    Unit 5 Review Video
    Study Guide: Unit 5
    Unit 5 Assessment
    Unit 5 Assessment
    Unit 6: International Market Entry Strategy
    6.1: Direct Exporting
    Foreign Agents or Distributors
    Foreign Retailers
    Direct Purchasing
    6.2: Mergers and Acquisitions
    Mergers and Acquisitions
    New Industries and Markets
    6.3: Partnering
    Partnership Management
    Partnering Agreements
    Joint Ventures
    Unit 6 Discussion
    Unit 6 Study Resources
    Unit 6 Review Video
    Study Guide: Unit 6
    Unit 6 Assessment
    Unit 6 Assessment
    Unit 7: Social Responsibility and Ethics
    7.1: Social Responsibility
    Corporate Social Responsibility
    Free Trade vs. Fair Trade
    7.2: Ethical Issues
    Business Ethics over Time
    Corruption, Bribery, and the Foreign Corrupt Practices Act (FCPA)
    Corporate Responsibilities
    7.3: Global Sustainability
    Business and the Environment
    Economic Sustainability
    Environmental Sustainability
    Social Sustainability
    Unit 7 Discussion
    Unit 7 Study Resources
    Unit 7 Review Video
    Study Guide: Unit 7
    Unit 7 Assessment
    Unit 7 Assessment
    Study Guide
    BUS613 Study Guide
    Course Feedback Survey
    Course Feedback Survey
    Certificate Final Exam
    BUS613: Certificate Final Exam
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  • English as a Second Language
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Table of contents

  • Budget and Finance
  • 1. Budget Planning for a Pop-up Shop
    • 1.1 What Should You Budget For?
    • 1.2 Costs and Expenses Involved in the Set-up, Operation and Take-Down of a Pop-Up Shop
    • 1.3 Evaluating Financial Performance
  • 2. Financing Options for a Pop-Up Retail Operation
    • 2.1 Formulating a Proposal to Pitch for Financing
    • 2.2 Financing Options for a Pop-Up Shop
  • 3. Pop-Up Shops as a Low Cost/Low Risk Venture for Retailers
    • 3.1 Pop-Up Retailing Trend
    • 3.2 Pop-Up Shops as a Channel for International Market Entry
  • 4. Pop-Up Shops as a Branding Strategy
    • 4.1 Pop-Up Shops and Brand Experiences
    • 4.2 Pop-Up Shops as an Event Marketing Tool
  • Key Takeaways
  • Mini Case Study
  1. BUS613: Advanced International Business
  2. Unit 6: International Market Entry Strategy
  3. 6.1: Direct Exporting
  4. Foreign Retailers

Foreign Retailers

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Completion requirements

One option for companies to market products abroad has been to create "pop-up shops" that allow them to sell their products in areas of heavy foot traffic, such as in busy streets or outside popular venues. Read this chapter to see how this setup can work from a financial standpoint.

  

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Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.