Leading People within Organizations
Site: | Saylor Academy |
Course: | BUS209: Organizational Behavior |
Book: | Leading People within Organizations |
Printed by: | Guest user |
Date: | Wednesday, May 14, 2025, 2:22 AM |
Description
This unit will discuss how influence differs from manipulation and explain how individuals use influence within the workforce. This unit will conclude with a look at the politics within organizations and how ethics apply to power. As you are likely aware, there are too many examples in which power is used improperly in business. Responsible business schools today place extra emphasis upon ethics, especially when talking about subjects such as power.
Table of contents
- Introduction
- Taking on the Pepsi Challenge: The Case of Indra Nooyi
- Who Is a Leader? Trait Approaches to Leadership
- What Do Leaders Do? Behavioral Approaches to Leadership
- What Is the Role of the Context? Contingency Approaches to Leadership
- What's New? Contemporary Approaches to Leadership
- The Role of Ethics and National Culture
- Leadership Development: The Case of Starbucks
- Conclusion
- Exercises
Introduction
Learning Objectives
After reading this chapter, you should be able to do the following:
- Define what leadership is and identify traits of effective leaders.
- Describe behaviors that effective leaders demonstrate.
- Specify the contexts in which various leadership styles are effective.
- Explain the concepts of transformational, transactional, charismatic, servant, and authentic leadership.
Leadership may be defined as the act of influencing others to work toward a goal. Leaders exist at all levels of an organization. Some leaders hold a position of authority and may utilize the power that comes from their position, as well as their personal power to influence others. They are called formal leaders. In contrast, informal leaders are without a formal position of authority within the organization but demonstrate leadership by influencing others through personal forms of power. One caveat is important here: Leaders do not rely on the use of force to influence people. Instead, people willingly adopt the leader's goal as their own goal. If a person is relying on force and punishment, the person is a dictator, not a leader.
What makes leaders effective? What distinguishes people who are perceived as leaders from those who are not perceived as leaders? More importantly, how do we train future leaders and improve our own leadership ability? These are important questions that have attracted scholarly attention in the past several decades. In this chapter, we will review the history of leadership studies and summarize the major findings relating to these important questions. Around the world, we view leaders as at least partly responsible for their team or company's success and failure. Company CEOs are paid millions of dollars in salaries and stock options with the assumption that they hold their company's future in their hands. In politics, education, sports, profit and nonprofit sectors, the influence of leaders over the behaviors of individuals and organizations is rarely questioned. When people and organizations fail, managers and CEOs are often viewed as responsible. Some people criticize the assumption that leadership always matters and call this belief "the romance of leadership". However, research evidence pointing to the importance of leaders for organizational success is accumulating.
Source: Saylor Academy, https://saylordotorg.github.io/text_organizational-behavior-v1.1/s16-leading-people-within-organiza.html This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
Taking on the Pepsi Challenge: The Case of Indra Nooyi
Figure 12.1

She is among the top 100 most influential people according to Time magazine's 2008 list. She is also number 5 in Forbes's "Most Influential Women in the World" (2007), number 1 in Fortune's "50 Most Powerful Women" (2006), and number 22 in Fortune's "25 Most Powerful People in Business" (2007). The lists go on and on. To those familiar with her work and style, this should come as no surprise: Even before she became the CEO of PepsiCo Inc. (NYSE: PEP) in 2006, she was one of the most powerful executives at PepsiCo and one of the two candidates being groomed for the coveted CEO position. Born in Chennai, India, Nooyi graduated from Yale's School of Management and worked in companies such as the Boston Consulting Group Inc., Motorola Inc., and ABB Inc. She also led an all-girls rock band in high school, but that is a different story.
What makes her one of the top leaders in the business world today? To start with, she has a clear vision for PepsiCo, which seems to be the right vision for the company at this point in time. Her vision is framed under the term "performance with purpose," which is based on two key ideas: tackling the obesity epidemic by improving the nutritional status of PepsiCo products and making PepsiCo an environmentally sustainable company. She is an inspirational speaker and rallies people around her vision for the company. She has the track record to show that she means what she says. She was instrumental in PepsiCo's acquisition of the food conglomerate Quaker Oats Company and the juice maker Tropicana Products Inc., both of which have healthy product lines. She is bent on reducing PepsiCo's reliance on high-sugar, high-calorie beverages, and she made sure that PepsiCo removed trans fats from all its products before its competitors. On the environmental side, she is striving for a net zero impact on the environment. Among her priorities are plans to reduce the plastic used in beverage bottles and find biodegradable packaging solutions for PepsiCo products. Her vision is long term and could be risky for short-term earnings, but it is also timely and important.
Those who work with her feel challenged by her high-performance standards and expectation of excellence. She is not afraid to give people negative feedback - and with humor, too. She pushes people until they come up with a solution to a problem and does not take "I don't know" for an answer. For example, she insisted that her team find an alternative to the expensive palm oil and did not stop urging them forward until the alternative arrived: rice bran oil.
Nooyi is well liked and respected because she listens to those around her, even when they disagree with her. Her background cuts across national boundaries, which gives her a true appreciation for diversity, and she expects those around her to bring their values to work. In fact, when she graduated from college, she wore a sari to a job interview at Boston Consulting, where she got the job. She is an unusually collaborative person in the top suite of a Fortune 500 company, and she seeks help and information when she needs it. She has friendships with three ex-CEOs of PepsiCo who serve as her informal advisors, and when she was selected to the top position at PepsiCo, she made sure that her rival for the position got a pay raise and was given influence in the company so she did not lose him. She says that the best advice she received was from her father, who taught her to assume that people have good intentions. Nooyi notes that expecting people to have good intentions helps her prevent misunderstandings and show empathy for them. It seems that she is a role model to other business leaders around the world, and PepsiCo is well positioned to tackle the challenges the future may bring.
Discussion Questions
- Indra Nooyi is not a typical CEO. How does she differ from your idea of what a typical CEO is like? How do you think your current image of CEOs was created?
- Indra Nooyi is touted as being "unusually collaborative" for someone in charge of a Fortune 500 company. Why do you think her level of collaboration is so unusual for top executives?
- Do you think Nooyi's story represents a transition of American companies to a different type of leader or simply a unique case?
- Pepsi-Cola dates back to 1898 and officially became PepsiCo after merging with Frito-Lay in 1965. What are some challenges the CEO faces today that were not an issue at that time? What are some aspects that make the position easier in modern times?
- If you were in Indra Nooyi's shoes, what direction would you take the company, given the success you have had thus far? What are some challenges that could arise in the near future for PepsiCo?
Who Is a Leader? Trait Approaches to Leadership
Learning Objectives
- Learn the position of trait approaches in the history of leadership studies.
- Explain the traits that are associated with leadership.
- Discuss the limitations of trait approaches to leadership.
The earliest approach to the study of leadership sought to identify a set of traits that distinguished leaders from nonleaders. What were the personality characteristics and the physical and psychological attributes of people who are viewed as leaders? Because of the problems in measurement of personality traits at the time, different studies used different measures. By 1940, researchers concluded that the search for leadership-defining traits was futile. In recent years, though, after the advances in personality literature such as the development of the Big Five personality framework, researchers have had more success in identifying traits that predict leadership. Most importantly, charismatic leadership, which is among the contemporary approaches to leadership, may be viewed as an example of a trait approach.
Intelligence
Figure 12.2

Big 5 Personality Traits
Psychologists have proposed various systems for categorizing the characteristics that make up an individual's unique personality; one of the most widely accepted is the "Big Five" model, which rates an individual according to Openness to experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Several of the Big Five personality traits have been related to leadership emergence (whether someone is viewed as a leader by others) and effectiveness.Figure 12.3 Big Five Personality Traits


Self-Esteem
Integrity
Research also shows that people who are effective as leaders tend to have a moral compass and demonstrate honesty and integrity. Leaders whose integrity is questioned lose their trustworthiness, and they hurt their company's business along the way. For example, when it was revealed that Whole Foods Market CEO John Mackey was using a pseudonym to make negative comments online about the company's rival Wild Oats Markets Inc., his actions were heavily criticized, his leadership was questioned, and the company's reputation was affected.Figure 12.5 Key Traits Associated With Leadership

Figure 12.6

Key Takeaway
Exercises
- Think of a leader you admire. What traits does this person have? Are they consistent with the traits discussed in this chapter? If not, why is this person effective despite the presence of different traits?
- Can the findings of traits approaches be used to train potential leaders? Which traits seem easier to teach? Which are more stable?
- How can organizations identify future leaders with a given set of traits? Which methods would be useful for this purpose?
- What other traits can you think of that would be relevant to leadership?
What Do Leaders Do? Behavioral Approaches to Leadership
Learning Objectives
- Explain the behaviors that are associated with leadership.
- Identify the three alternative decision-making styles leaders use and the conditions under which they are more effective.
- Discuss the limitations of behavioral approaches to leadership.
Leader Behaviors
When trait researchers became disillusioned in the 1940s, their attention turned to studying leader behaviors. What did effective leaders actually do? Which behaviors made them perceived as leaders? Which behaviors increased their success? To answer these questions, researchers at Ohio State University and the University of Michigan used many different techniques, such as observing leaders in laboratory settings as well as surveying them. This research stream led to the discovery of two broad categories of behaviors: task-oriented behaviors (sometimes called initiating structure) and people-oriented behaviors (also called consideration). Task-oriented leader behaviors involve structuring the roles of subordinates, providing them with instructions, and behaving in ways that will increase the performance of the group. Task-oriented behaviors are directives given to employees to get things done and to ensure that organizational goals are met. People-oriented leader behaviors include showing concern for employee feelings and treating employees with respect. People-oriented leaders genuinely care about the well-being of their employees, and they demonstrate their concern in their actions and decisions. At the time, researchers thought that these two categories of behaviors were the keys to the puzzle of leadership. However, research did not support the argument that demonstrating both of these behaviors would necessarily make leaders effective.
When we look at the overall findings regarding these leader behaviors, it seems that both types of behaviors, in the aggregate, are beneficial to organizations, but for different purposes. For example, when leaders demonstrate people-oriented behaviors, employees tend to be more satisfied and react more positively. However, when leaders are task oriented, productivity tends to be a bit higher. Moreover, the situation in which these behaviors are demonstrated seems to matter. In small companies, task-oriented behaviors were found to be more effective than in large companies. There is also some evidence that very high levels of leader task-oriented behaviors may cause burnout with employees.
Leader Decision Making
Another
question behavioral researchers focused on involved how leaders
actually make decisions and the influence of decision-making styles on
leader effectiveness and employee reactions. Three types of
decision-making styles were studied. In authoritarian decision making,
leaders make the decision alone without necessarily involving employees
in the decision-making process. When leaders use democratic decision
making, employees participate in the making of the decision. Finally,
leaders using laissez-faire decision making leave employees alone to
make the decision. The leader provides minimum guidance and involvement
in the decision.
As
with other lines of research on leadership, research did not identify
one decision-making style as the best. It seems that the effectiveness
of the style the leader is using depends on the circumstances. A review
of the literature shows that when leaders use more democratic or
participative decision-making styles, employees tend to be more
satisfied; however, the effects on decision quality or employee
productivity are weaker. Moreover, instead of expecting to be involved
in every single decision, employees seem to care more about the overall
participativeness of the organizational climate. Different types of employees may also expect different levels of
involvement. In a research organization, scientists viewed democratic
leadership most favorably and authoritarian leadership least
favorably, but employees working in large groups where opportunities for member
interaction was limited preferred authoritarian leader decision
making. Finally, the
effectiveness of each style seems to depend on who is using it. There
are examples of effective leaders using both authoritarian and
democratic styles. At Hyundai Motor America, high-level managers use
authoritarian decision-making styles, and the company is performing very
well.
Figure 12.8

Google cofounders Larry Page and Sergey Brin (shown here) are known for their democratic decision-making styles.
The
track record of the laissez-faire decision-making style is more
problematic. Research shows that this style is negatively related to
employee satisfaction with leaders and leader effectiveness. Laissez-faire leaders create high
levels of ambiguity about job expectations on the part of employees, and
employees also engage in higher levels of conflict when leaders are
using the laissez-faire style.
Leadership Assumptions about Human Nature
Why
do some managers believe that the only way to manage employees is to
force and coerce them to work while others adopt a more humane approach?
Douglas McGregor, an MIT Sloan School of Management professor, believed
that a manager's actions toward employees were dictated by having one
of two basic sets of assumptions about employee attitudes. His two
contrasting categories, outlined in his 1960 book, The Human Side of
Enterprise, are known as Theory X and Theory Y.
According
to McGregor, some managers subscribe to Theory X. The main assumptions
of Theory X managers are that employees are lazy, do not enjoy working,
and will avoid expending energy on work whenever possible. For a
manager, this theory suggests employees need to be forced to work
through any number of control mechanisms ranging from threats to actual
punishments. Because of the assumptions they make about human nature,
Theory X managers end up establishing rigid work environments. Theory X
also assumes employees completely lack ambition. As a result, managers
must take full responsibility for their subordinates' actions, as these
employees will never take initiative outside of regular job duties to
accomplish tasks.
In
contrast, Theory Y paints a much more positive view of employees'
attitudes and behaviors. Under Theory Y, employees are not lazy, can
enjoy work, and will put effort into furthering organizational goals.
Because these managers can assume that employees will act in the best
interests of the organization given the chance, Theory Y managers allow
employees autonomy and help them become committed to particular goals.
They tend to adopt a more supportive role, often focusing on maintaining
a work environment in which employees can be innovative and prosperous
within their roles.
One
way of improving our leadership style would be to become conscious
about our theories of human nature, and question the validity of our
implicit theories.
Limitations of Behavioral Approaches
Behavioral approaches, similar to trait approaches, fell out of favor because they neglected the environment in which behaviors are demonstrated. The hope of the researchers was that the identified behaviors would predict leadership under all circumstances, but it may be unrealistic to expect that a given set of behaviors would work under all circumstances. What makes a high school principal effective on the job may be very different from what makes a military leader effective, which would be different from behaviors creating success in small or large business enterprises. It turns out that specifying the conditions under which these behaviors are more effective may be a better approach.
Key Takeaway
When researchers failed to identify a set of traits that would distinguish effective from ineffective leaders, research attention turned to the study of leader behaviors. Leaders may demonstrate task-oriented and people-oriented behaviors. Both seem to be related to important outcomes, with task-oriented behaviors more strongly relating to leader effectiveness and people-oriented behaviors leading to employee satisfaction. Leaders can also make decisions using authoritarian, democratic, or laissez-faire styles. While laissez-faire has certain downsides, there is no best style, and the effectiveness of each style seems to vary across situations. Because of the inconsistency of results, researchers realized the importance of the context in which leadership occurs, which paved the way to contingency theories of leadership.
Exercises
-
Give an example of a leader you admire whose behavior is primarily
task oriented, and one whose behavior is primarily people oriented.
- What are the limitations of authoritarian decision making? Under
which conditions do you think authoritarian style would be more
effective?
- What are the
limitations of democratic decision making? Under which conditions do you
think democratic style would be more effective?
- What are the limitations of laissez-faire decision making? Under
which conditions do you think laissez-faire style would be more
effective?
- Examine your own
leadership style. Which behaviors are you more likely to demonstrate?
Which decision-making style are you more likely to use?
What Is the Role of the Context? Contingency Approaches to Leadership
Learning Objectives
- Learn about the major situational conditions that determine the effectiveness of different leadership styles.
- Identify the conditions under which highly task-oriented and highly people-oriented leaders can be successful based on Fiedler's contingency theory.
- Describe the Path-Goal theory of leadership.
- Describe a method by which leaders can decide how democratic or authoritarian their decision making should be.
What
is the best leadership style? By now, you must have realized that this
may not be the right question to ask. Instead, a better question might
be: Under which conditions are certain leadership styles more effective?
After the disappointing results of trait and behavioral approaches,
several scholars developed leadership theories that specifically
incorporated the role of the environment. Specifically, researchers
started following a contingency approach to leadership - rather than
trying to identify traits or behaviors that would be effective under all
conditions, the attention moved toward specifying the situations under
which different styles would be effective.
Fiedler's Contingency Theory
The
earliest and one of the most influential contingency theories was
developed by Frederick Fiedler. According to the theory, a leader's style is
measured by a scale called Least Preferred Coworker scale (LPC). People
who are filling out this survey are asked to think of a person who is
their least preferred coworker. Then, they rate this person in terms of
how friendly, nice, and cooperative this person is. Imagine someone you
did not enjoy working with. Can you describe this person in positive
terms? In other words, if you can say that the person you hated working
with was still a nice person, you would have a high LPC score. This
means that you have a people-oriented personality, and you can separate
your liking of a person from your ability to work with that person. On
the other hand, if you think that the person you hated working with was
also someone you did not like on a personal level, you would have a low
LPC score. To you, being unable to work with someone would mean that you
also dislike that person. In other words, you are a task-oriented
person.
According
to Fiedler's theory, different people can be effective in different
situations. The LPC score is akin to a personality trait and is not
likely to change. Instead, placing the right people in the right
situation or changing the situation to suit an individual is important
to increase a leader's effectiveness. The theory predicts that in
"favorable" and "unfavorable" situations, a low LPC leader - one who has
feelings of dislike for coworkers who are difficult to work with -
would be successful. When situational favorableness is medium, a high
LPC leader - one who is able to personally like coworkers who are
difficult to work with - is more likely to succeed.
How
does Fiedler determine whether a situation is "favorable," "medium," or
"unfavorable"? There are three conditions creating situational
favorableness: leader-subordinate relations, position power, and task
structure. If the leader has a good relationship with most people and
has high position power, and the task at hand is structured, the
situation is very favorable. When the leader has low-quality relations
with employees and has low position power, and the task at hand it
relatively unstructured, the situation is very unfavorable.
Figure 12.9 Situational Favorableness

Research
partially supports the predictions of Fiedler's contingency
theory. Specifically, there is more support
for the theory's predictions about when low LPC leadership should be
used, but the part about when high LPC leadership would be more
effective received less support. Even though the theory was not
supported in its entirety, it is a useful framework to think about when
task- versus people-oriented leadership may be more effective. Moreover,
the theory is important because of its explicit recognition of the
importance of the context of leadership.
Situational Leadership
Another
contingency approach to leadership is Kenneth Blanchard and Paul
Hersey's Situational Leadership Theory (SLT) which argues that leaders
must use different leadership styles depending on their followers'
development level. According to this model, employee
readiness (defined as a combination of their competence and commitment
levels) is the key factor determining the proper leadership style. This
approach has been highly popular with 14 million managers across 42
countries undergoing SLT training and 70% of Fortune 500 companies
employing its
use.
The
model summarizes the level of directive and supportive behaviors that
leaders may exhibit. The model argues that to be effective, leaders must
use the right style of behaviors at the right time in each employee's
development. It is recognized that followers are key to a leader's
success. Employees who are at the earliest stages of developing are seen
as being highly committed but with low competence for the tasks. Thus,
leaders should be highly directive and less supportive. As the employee
becomes more competent, the leader should engage in more coaching
behaviors. Supportive behaviors are recommended once the employee is at
moderate to high levels of competence. And finally, delegating is the
recommended approach for leaders dealing with employees who are both
highly committed and highly competent. While the SLT is popular with
managers, relatively easy to understand and use, and has endured for
decades, research has been mixed in its support of the basic assumptions
of the model. Therefore,
while it can be a useful way to think about matching behaviors to
situations, overreliance on this model, at the exclusion of other
models, is premature.
Table 12.1
Follower Readiness Level | Competence (Low) | Competence (Low) | Competence (Moderate to High) | Competence (High) |
Commitment (High) | Commitment (Low) | Commitment (Variable) | Commitment (High) | |
Recommended Leader Style | Directing Behavior | Coaching Behavior | Supporting Behavior | Delegating Behavior |
Path-Goal Theory of Leadership
Robert House's path-goal theory of leadership is based on the expectancy theory of motivation. The expectancy theory of motivation suggests that employees are motivated when they believe - or expect - that (a) their effort will lead to high performance, (b) their high performance will be rewarded, and (c) the rewards they will receive are valuable to them. According to the path-goal theory of leadership, the leader's main job is to make sure that all three of these conditions exist. Thus, leaders will create satisfied and high-performing employees by making sure that employee effort leads to performance, and their performance is rewarded by desired rewards. The leader removes roadblocks along the way and creates an environment that subordinates find motivational.Four Leadership Styles
Directive leaders provide specific directions to their employees. They lead employees by clarifying role expectations, setting schedules, and making sure that employees know what to do on a given work day. The theory predicts that the directive style will work well when employees are experiencing role ambiguity on the job. If people are unclear about how to go about doing their jobs, giving them specific directions will motivate them. On the other hand, if employees already have role clarity, and if they are performing boring, routine, and highly structured jobs, giving them direction does not help. In fact, it may hurt them by creating an even more restricting atmosphere. Directive leadership is also thought to be less effective when employees have high levels of ability. When managing professional employees with high levels of expertise and job-specific knowledge, telling them what to do may create a low-empowerment environment, which impairs motivation.Supportive leaders provide emotional support to employees. They treat employees well, care about them on a personal level, and they are encouraging. Supportive leadership is predicted to be effective when employees are under a lot of stress or performing boring, repetitive jobs. When employees know exactly how to perform their jobs but their jobs are unpleasant, supportive leadership may be more effective.
Participative leaders make sure that employees are involved in the making of important decisions. Participative leadership may be more effective when employees have high levels of ability, and when the decisions to be made are personally relevant to them. For employees with a high internal locus of control (those who believe that they control their own destiny), participative leadership is a way of indirectly controlling organizational decisions, which is likely to be appreciated.
Achievement-oriented leaders set goals for employees and encourage them to reach their goals. Their style challenges employees and focuses their attention on work-related goals. This style is likely to be effective when employees have both high levels of ability and high levels of achievement motivation.
The path-goal theory of leadership has received partial but encouraging levels of support from researchers. Because the theory is highly complicated, it has not been fully and adequately tested. The theory's biggest contribution may be that it highlights the importance of a leader's ability to change styles depending on the circumstances. Unlike Fiedler's contingency theory, in which the leader's style is assumed to be fixed and only the environment can be changed, House's path-goal theory underlines the importance of varying one's style depending on the situation.
Figure 12.10 Predictions of the Path-Goal Theory Approach to Leadership

Vroom and Yetton's Normative Decision Model
Yale School of Management Professor Victor Vroom and his colleagues Philip Yetton and Arthur Jago developed a decision-making tool to help leaders determine how much involvement they should seek when making decisions. The new leadership: managing participation in organizations. Englewood Cliffs, NJ: Prentice Hall. The model starts by having leaders answer several key questions and working their way through a decision tree based on their responses. Let's try it. Imagine that you want to help your employees lower their stress so that you can minimize employee absenteeism. There are a number of approaches you could take to reduce employee stress, such as offering gym memberships, providing employee assistance programs, a nap room, and so forth.Let's refer to the model and start with the first question. As you answer each question as high (H) or low (L), follow the corresponding path down the funnel.
- Decision Significance. The decision has high significance, because the approach chosen needs to be effective at reducing employee stress for the insurance premiums to be lowered. In other words, there is a quality requirement to the decision. Follow the path through H.
- Importance of Commitment. Does the leader need employee cooperation to implement the decision? In our example, the answer is high, because employees may simply ignore the resources if they do not like them. Follow the path through H.
- Leader expertise. Does the leader have all the information needed to make a high quality decision? In our example, leader expertise is low. You do not have information regarding what your employees need or what kinds of stress reduction resources they would prefer. Follow the path through L.
- Likelihood of commitment. If the leader makes the decision alone, what is the likelihood that the employees would accept it? Let's assume that the answer is low. Based on the leader's experience with this group, they would likely ignore the decision if the leader makes it alone. Follow the path from L.
- Goal alignment. Are the employee goals aligned with organizational goals? In this instance, employee and organizational goals may be aligned because you both want to ensure that employees are healthier. So let's say the alignment is high, and follow H.
- Group expertise. Does the group have expertise in this decision-making area? The group in question has little information about which alternatives are costlier, or more user friendly. We'll say group expertise is low. Follow the path from L.
- Team competence. What is the ability of this particular team to solve the problem? Let's imagine that this is a new team that just got together and they have little demonstrated expertise to work together effectively. We will answer this as low or L.
Figure 12.11

Decision-Making Styles
- Decide. The leader makes the decision alone using available information.
- Consult Individually. The leader obtains additional information from group members before making the decision alone.
- Consult as a group. The leader shares the problem with group members individually and makes the final decision alone.
- Facilitate. The leader shares information about the problem with group members collectively, and acts as a facilitator. The leader sets the parameters of the decision.
- Delegate. The leader lets the team make the decision.
Key Takeaway
Exercises
- Do you believe that the least preferred coworker technique is a valid method of measuring someone's leadership style? Why or why not?
- Do you believe that leaders can vary their style to demonstrate directive-, supportive-, achievement-, and participative-oriented styles with respect to different employees? Or does each leader tend to have a personal style that he or she regularly uses toward all employees?
- What do you see as the limitations of the Vroom-Yetton leadership decision-making approach?
- Which of the leadership theories covered in this section do you think are most useful and least useful to practicing managers? Why?
What's New? Contemporary Approaches to Leadership
Learning Objectives
- Learn about the difference between transformational and transactional leaders.
- Find out about the relationship between charismatic leadership and how it relates to leader performance.
- Learn how to be charismatic.
- Describe how high-quality leader-subordinate relationships develop.
- Define servant leadership and evaluate its potential for leadership effectiveness.
- Define authentic leadership and evaluate its potential for leadership effectiveness.
What
are the leadership theories that have the greatest contributions to
offer to today's business environment? In this section, we will review
the most recent developments in the field of leadership.
Transformational Leadership
Transformational
leadership theory is a recent addition to the literature, but more
research has been conducted on this theory than all the contingency
theories combined. The theory distinguishes transformational and
transactional leaders. Transformational leaders lead employees by
aligning employee goals with the leader's goals. Thus, employees working
for transformational leaders start focusing on the company's well-being
rather than on what is best for them as individual employees. On the
other hand, transactional leaders ensure that employees demonstrate the
right behaviors and provide resources in exchange.
Transformational
leaders have four tools in their possession, which they use to
influence employees and create commitment to the company goals. First,
transformational leaders are charismatic. Charisma refers to behaviors
leaders demonstrate that create confidence in, commitment to, and
admiration for the leader. Charismatic
individuals have a "magnetic" personality that is appealing to
followers. Second, transformational leaders use inspirational
motivation, or come up with a vision that is inspiring to others. Third
is the use of intellectual stimulation, which means that they challenge
organizational norms and status quo, and they encourage employees to
think creatively and work harder. Finally, they use individualized
consideration, which means that they show personal care and concern for
the well-being of their followers. Examples of transformational leaders
include Steve Jobs of Apple Inc.; Lee Iaccoca, who transformed Chrysler
Motors LLC in the 1980s; and Jack Welch, who was the CEO of General
Electric Company for 20 years. Each of these leaders is charismatic and
is held responsible for the turnarounds of their companies.
While
transformational leaders rely on their charisma, persuasiveness, and
personal appeal to change and inspire their companies, transactional
leaders use three different methods. Contingent rewards mean rewarding
employees for their accomplishments. Active management by exception
involves leaving employees to do their jobs without interference, but at
the same time proactively predicting potential problems and preventing
them from occurring. Passive management by exception is similar in that
it involves leaving employees alone, but in this method the manager
waits until something goes wrong before coming to the rescue.
Which
leadership style do you think is more effective, transformational or
transactional? Research shows that transformational leadership is a very
powerful influence over leader effectiveness as well as employee
satisfaction. In fact,
transformational leaders increase the intrinsic motivation of their
followers, build more effective relationships with employees, increase
performance and creativity of their followers, increase team
performance, and create higher levels of commitment to organizational
change efforts. Leader-member exchange as a
mediator of the relationship between transformational leadership and
followers' performance and organizational citizenship behavior. However, except for passive
management by exception, the transactional leadership styles are also
effective, and they also have positive influences over leader
performance as well as employee attitudes. To maximize their effectiveness, leaders are
encouraged to demonstrate both transformational and transactional
styles. They should also monitor themselves to avoid demonstrating
passive management by exception, or leaving employees to their own
devices until problems arise.
Why
is transformational leadership effective? The key factor may be trust.
Trust is the belief that the leader will show integrity, fairness, and
predictability in his or her dealings with others. Research shows that
when leaders demonstrate transformational leadership behaviors,
followers are more likely to trust the leader. The tendency to trust in
transactional leaders is substantially lower. Because transformational
leaders express greater levels of concern for people's well-being and
appeal to people's values, followers are more likely to believe that the
leader has a trustworthy character.
Is
transformational leadership genetic? Some people assume that charisma
is something people are born with. You either have charisma, or you
don't. However, research does not support this idea. We must acknowledge
that there is a connection between some personality traits and
charisma. Specifically, people who have a neurotic personality tend to
demonstrate lower levels of charisma, and people who are extraverted
tend to have higher levels of charisma. However, personality explains
only around 10% of the variance in charisma.
A large body of research has shown that it is possible to train people
to increase their charisma and increase their transformational
leadership.
Figure 12.12

Mustafa
Kemal Ataturk, the founder of the Turkish Republic and its first
president, is known as a charismatic leader. He is widely admired and
respected in Turkey and around the world. His picture appears in all
schools, state buildings, all denominations of Turkish lira, and in many
people's homes in Turkey.
Even
if charisma can be learned, a more fundamental question remains: Is it
really needed? Charisma is only one element of transformational
leadership, and leaders can be effective without charisma. In fact,
charisma has a dark side. For every charismatic hero such as Lee
Iaccoca, Steve Jobs, and Virgin Atlantic Airways Ltd.'s Sir Richard
Branson, there are charismatic personalities who harmed their
organizations or nations, such as Adoph Hitler of Germany and Jeff
Skilling of Enron Corporation. Leadership experts warn that when
organizations are in a crisis, a board of directors or hiring manager
may turn to heroes who they hope will save the organization, and
sometimes hire people who have no particular qualifications other than
being perceived as charismatic.
An
interesting study shows that when companies have performed well, their
CEOs are perceived as charismatic, but CEO charisma has no relation to
the future performance of a company.
So, what we view as someone's charisma may be largely because of their
association with a successful company, and the success of a company
depends on a large set of factors, including industry effects and
historical performance. While it is true that charismatic leaders may
sometimes achieve great results, the search for charismatic leaders
under all circumstances may be irrational.
OB Toolbox: Be Charismatic!
- Have a vision around which people can gather. When framing requests or addressing others, instead of emphasizing short-term goals, stress the importance of the long-term vision. When giving a message, think about the overarching purpose. What is the ultimate goal? Why should people care? What are you trying to achieve?
- Tie the vision to history. In addition to stressing the ideal future, charismatic leaders also bring up the history and how the shared history ties to the future.
- Watch your body language. Charismatic leaders are energetic and passionate about their ideas. This involves truly believing in your own ideas. When talking to others, be confident, look them in the eye, and express your belief in your ideas.
- Make sure that employees have confidence in themselves. You can achieve this by showing that you believe in them and trust in their abilities. If they have real reason to doubt their abilities, make sure that you address the underlying issue, such as training and mentoring.
- Challenge the status quo. Charismatic leaders solve current problems by radically rethinking the way things are done and suggesting alternatives that are risky, novel, and unconventional.
Leader-Member Exchange (LMX) Theory
Leader-member
exchange (LMX) theory proposes that the type of relationship leaders
have with their followers (members of the organization) is the key to
understanding how leaders influence employees. Leaders form different
types of relationships with their employees. In high-quality LMX
relationships, the leader forms a trust-based relationship with the
member. The leader and member like each other, help each other when
needed, and respect each other. In these relationships, the leader and
the member are each ready to go above and beyond their job descriptions
to promote the other's ability to succeed. In contrast, in low-quality
LMX relationships, the leader and the member have lower levels of trust,
liking, and respect toward each other. These relationships do not have
to involve actively disliking each other, but the leader and member do
not go beyond their formal job descriptions in their exchanges. In other
words, the member does his job, the leader provides rewards and
punishments, and the relationship does not involve high levels of
loyalty or obligation toward each other.
Figure 12.13 Antecedents and Consequences of Leader Member Exchange

If
you have work experience, you may have witnessed the different types of
relationships managers form with their employees. In fact, many leaders
end up developing differentiated relationships with their followers.
Within the same work group, they may have in-group members who are close
to them, and out-group members who are more distant. If you have ever
been in a high LMX relationship with your manager, you may attest to the
advantages of the relationship. Research shows that high LMX members
are more satisfied with their jobs, more committed to their companies,
have higher levels of clarity about what is expected of them, and
perform at a higher level.
Employees' high levels of performance may not be a surprise, since they
receive higher levels of resources and help from their managers as well
as more information and guidance. If they have questions, these
employees feel more comfortable seeking feedback or information. Because of all the help, support, and guidance
they receive, employees who have a good relationship with the manager
are in a better position to perform well. Given all they receive, these
employees are motivated to reciprocate to the manager, and therefore
they demonstrate higher levels of citizenship behaviors such as helping
the leader and coworkers. Being in a
high LMX relationship is also advantageous because a high-quality
relationship is a buffer against many stressors, such as being a misfit
in a company, having personality traits that do not match job demands,
and having unmet expectations. The list of the
benefits high LMX employees receive is long, and it is not surprising
that these employees are less likely to leave their jobs.
The
problem, of course, is that not all employees have a high-quality
relationship with their leader, and those who are in the leader's
out-group may suffer as a result. But how do you develop a high-quality
relationship with your leader? It seems that this depends on many
factors. Managers can help develop such a meaningful and trust-based
relationship by treating their employees in a fair and dignified
manner. They can also test to see if the
employee is trustworthy by delegating certain tasks when the employee
first starts working with the manager. Employees also have an
active role in developing the relationship. Employees can put forth
effort into developing a good relationship by seeking feedback to
improve their performance, being open to learning new things on the job,
and engaging in political behaviors such as the use of
flattery. Interestingly, high performance does not seem to be enough
to develop a high-quality exchange. Instead, interpersonal factors such
as the similarity of personalities and a mutual liking and respect are
more powerful influences over how the relationship develops. Finally, the relationship develops differently in different
types of companies, and corporate culture matters in how leaders develop
these relationships. In performance-oriented cultures, the relevant
factor seems to be how the leader distributes rewards, whereas in
people-oriented cultures, the leader treating people with dignity is
more important.
Self-Assessment: Rate Your LMX
Answer the following questions using 1 = not at all, 2 = somewhat, 3 = fully agree.
1. I like my supervisor very much as a person.
2. My supervisor is the kind of person one would like to have as a friend.
3. My supervisor is a lot of fun to work with.
4. My supervisor defends my work actions to a superior, even without complete knowledge of the issue in question.
5. My supervisor would come to my defense if I were "attacked" by others.
6. My supervisor would defend me to others in the organization if I made an honest mistake.
7. I do work for my supervisor that goes beyond what is specified in my job description.
8. I am willing to apply extra efforts, beyond those normally required, to further the interests of my work group.
9. I do not mind working my hardest for my supervisor.
10. I am impressed with my supervisor's knowledge of his or her job.
11. I respect my supervisor's knowledge of and competence on the job.
12. I admire my supervisor's professional skills.
Scoring:
Add your score for 1, 2, 3 = This is your score on the Liking factor of LMX.
A
score of 3 to 4 indicates a low LMX in terms of liking. A score of 5 to
6 indicates an average LMX in terms of liking. A score of 7+ indicates a
high LMX in terms of liking.
Add your score for 4, 5, 6 = This is your score on the Loyalty factor of LMX.
A
score of 3 to 4 indicates a low LMX in terms of loyalty. A score of 5
to 6 indicates an average LMX in terms of loyalty. A score of 7+
indicates a high LMX in terms of loyalty.
Add your score for 7, 8, 9 = This is your score on the Contribution factor of LMX.
A
score of 3 to 4 indicates a low LMX in terms of contribution. A score
of 5 to 6 indicates an average LMX in terms of contribution. A score of
7+ indicates a high LMX in terms of contribution.
Add your score for 10, 11, 12 = This is your score on the Professional Respect factor of LMX.
A
score of 3 to 4 indicates a low LMX in terms of professional respect. A
score of 5 to 6 indicates an average LMX in terms of professional
respect. A score of 7+ indicates a high LMX in terms of professional
respect.
Should
you worry if you do not have a high-quality relationship with your
manager? One problem in a low-quality exchange is that employees may not
have access to the positive work environment available to high LMX
members. Secondly, low LMX employees may feel that their situation is
unfair. Even when their objective performance does not warrant it, those
who have a good relationship with the leader tend to have positive
performance appraisals. Moreover, they
are more likely to be given the benefit of the doubt. For example, when
high LMX employees succeed, the manager is more likely to think that
they succeeded because they put forth a lot of effort and had high
abilities, whereas for low LMX members who perform objectively well, the
manager is less likely to make the same attribution. In
other words, the leader may interpret the same situation differently,
depending on which employee is involved, and may reward low LMX
employees less despite equivalent performance. In short, those with a
low-quality relationship with their leader may experience a work
environment that may not be supportive or fair.
Despite
its negative consequences, we cannot say that all employees want to
have a high-quality relationship with their leader. Some employees may
genuinely dislike the leader and may not value the rewards in the
leader's possession. If the leader is not well liked in the company and
is known as abusive or unethical, being close to such a person may imply
guilt by association. For employees who have no interest in advancing
their careers in the current company (such as a student employee who is
working in retail but has no interest in retail as a career), having a
low-quality exchange may afford the opportunity to just do one's job
without having to go above and beyond the job requirements. Finally, not
all leaders are equally capable of influencing their employees by
having a good relationship with them: It also depends on the power and
influence of the leader in the company as a whole and how the leader is
treated within the organization. Leaders who are more powerful will have
more to share with their employees.
What
LMX theory implies for leaders is that one way of influencing employees
is through the types of relationships leaders form with their
subordinates. These relationships develop naturally through the
work-related and personal interactions between the manager and the
employee. Because they occur naturally, some leaders may not be aware of
the power that lies in them. These relationships have an important
influence over employee attitudes and behaviors. In the worst case, they
have the potential to create an environment characterized by favoritism
and unfairness. Therefore, managers are advised to be aware of how they
build these relationships: Put forth effort in cultivating these
relationships consciously, be open to forming good relationships with
people from all backgrounds regardless of characteristics such as sex,
race, age, or disability status, and prevent these relationships from
leading to an unfair work environment.
OB Toolbox: Ideas for Improving Your Relationship With Your Manager
Having
a good relationship with your manager may substantially increase your
job satisfaction, improve your ability to communicate with your manager,
and help you be successful in your job. Here are some tips to
developing a high-quality exchange.
- Create interaction opportunities with your manager. One way of doing this would be seeking feedback from your manager with the intention of improving your performance. Be careful though: If the manager believes that you are seeking feedback for a different purpose, it will not help.
- People are more attracted to those who are similar to them. So find out where your similarities lie. What does your manager like that you also like? Do you have similar working styles? Do you have any mutual experiences? Bringing up your commonalities in conversations may help.
- Utilize impression management tactics, but be tactful. If there are work-related areas in which you can sincerely compliment your manager, do so. For example, if your manager made a decision that you agree with, you may share your support. Most people, including managers, appreciate positive feedback. However, flattering your manager in non-work-related areas (such as appearance) or using flattery in an insincere way (praising an action you do not agree with) will only backfire and cause you to be labeled as a flatterer.
- Be a reliable employee. Managers need people they can trust. By performing at a high level, demonstrating predictable and consistent behavior, and by volunteering for challenging assignments, you can prove your worth.
- Be aware that relationships develop early (as early as the first week of your working together). So be careful how you behave during the interview and your very first days. If you rub your manager the wrong way early on, it will be harder to recover the relationship.
Servant Leadership
The
early 21st century has been marked by a series of highly publicized
corporate ethics scandals: Between 2000 and 2003 we witnessed the
scandals of Enron, WorldCom, Arthur Andersen LLP, Qwest Communications
International Inc., and Global Crossing Ltd. As corporate ethics
scandals shake investor confidence in corporations and leaders, the
importance of ethical leadership and keeping long-term interests of
stakeholders in mind is becoming more widely acknowledged.
Servant
leadership is a leadership approach that defines the leader's role as
serving the needs of others. According to this approach, the primary
mission of the leader is to develop employees and help them reach their
goals. Servant leaders put their employees first, understand their
personal needs and desires, empower them, and help them develop in their
careers. Unlike mainstream management approaches, the overriding
objective in servant leadership is not limited to getting employees to
contribute to organizational goals. Instead, servant leaders feel an
obligation to their employees, customers, and the external community.
Employee happiness is seen as an end in itself, and servant leaders
sometimes sacrifice their own well-being to help employees succeed. In
addition to a clear focus on having a moral compass, servant leaders are
also interested in serving the community. In other words, their efforts
to help others are not restricted to company insiders, and they are
genuinely concerned about the broader community surrounding their
organization. According
to historian Doris Kearns Goodwin, Abraham Lincoln was a servant leader
because of his balance of social conscience, empathy, and
generosity.
Even
though servant leadership has some overlap with other leadership
approaches such as transformational leadership, its explicit focus on
ethics, community development, and self-sacrifice are distinct
characteristics of this leadership style. Research shows that servant
leadership has a positive impact on employee commitment, employee
citizenship behaviors toward the community (such as participating in
community volunteering), and job performance. Leaders who follow the servant
leadership approach create a climate of fairness in their departments,
which leads to higher levels of interpersonal helping behavior.
Servant
leadership is a tough transition for many managers who are socialized
to put their own needs first, be driven by success, and tell people what
to do. In fact, many of today's corporate leaders are not known for
their humility! However, leaders who have adopted this approach attest
to its effectiveness. David Wolfskehl, of Action Fast Print in New
Jersey, founded his printing company when he was 24 years old. He marks
the day he started asking employees what he can do for them as the
beginning of his company's new culture. In the next 2 years, his company
increased its productivity by 30%.
OB Toolbox: Be a Servant Leader
One
of the influential leadership paradigms involves leaders putting others
first. This could be a hard transition for an achievement-oriented and
success-driven manager who rises to high levels. Here are some tips to
achieve servant leadership.
- Don't ask what your employees can do for you. Think of what you can do for them. Your job as a leader is to be of service to them. How can you relieve their stress? Protect them from undue pressure? Pitch in to help them? Think about creative ways of helping ease their lives.
- One of your key priorities should be to help employees reach their goals. This involves getting to know them. Learn about who they are and what their values and priorities are.
- Be humble. You are not supposed to have all the answers and dictate others. One way of achieving this humbleness may be to do volunteer work.
- Be open with your employees. Ask them questions. Give them information so that they understand what is going on in the company.
- Find ways of helping the external community. Giving employees opportunities to be involved in community volunteer projects or even thinking and strategizing about making a positive impact on the greater community would help.
Authentic Leadership
Leaders
have to be a lot of things to a lot of people. They operate within
different structures, work with different types of people, and they have
to be adaptable. At times, it may seem that a leader's smartest
strategy would be to act as a social chameleon, changing his or her
style whenever doing so seems advantageous. But this would lose sight of
the fact that effective leaders have to stay true to themselves. The
authentic leadership approach embraces this value: Its key advice is "be
yourself". Think about it: We all have different backgrounds, different
life experiences, and different role models. These trigger events over
the course of our lifetime that shape our values, preferences, and
priorities. Instead of trying to fit into societal expectations about
what a leader should be, act like, or look like, authentic leaders
derive their strength from their own past experiences. Thus, one key
characteristic of authentic leaders is that they are self aware. They
are introspective, understand where they are coming from, and have a
thorough understanding of their own values and priorities. Secondly,
they are not afraid to act the way they are. In other words, they have
high levels of personal integrity. They say what they think. They behave
in a way consistent with their values. As a result, they remain true to
themselves. Instead of trying to imitate other great leaders, they find
their own style in their personality and life experiences.
One
example of an authentic leader is Howard Schultz, the founder of
Starbucks Corporation coffeehouses. As a child, Schultz witnessed the
job-related difficulties his father experienced as a result of medical
problems. Even though he had no idea he would have his own business one
day, the desire to protect people was shaped in those years and became
one of his foremost values. When he founded Starbucks, he became an
industry pioneer by providing health insurance and retirement coverage
to part-time as well as full-time employees.
Figure 12.14

An
example of an authentic leader is Howard Schultz, the founder of
Starbucks coffeehouses. Witnessing his father losing jobs because of
medical problems, he became passionate about a company's need to care
for its employees.
Authentic
leadership requires understanding oneself. Therefore, in addition to
self reflection, feedback from others is needed to gain a true
understanding of one's behavior and its impact on others. Authentic
leadership is viewed as a potentially influential style, because
employees are more likely to trust such a leader. Moreover, working for
an authentic leader is likely to lead to greater levels of satisfaction,
performance, and overall well-being on the part of employees.
Key Takeaway
Contemporary approaches to leadership include transformational leadership, leader-member exchange, servant leadership, and authentic leadership. The transformational leadership approach highlights the importance of leader charisma, inspirational motivation, intellectual stimulation, and individualized consideration as methods of influence. Its counterpart is the transactional leadership approach, in which the leader focuses on getting employees to achieve organizational goals. According to the leader-member exchange (LMX) approach, the unique, trust-based relationships leaders develop with employees are the key to leadership effectiveness. Recently, leadership scholars started to emphasize the importance of serving others and adopting a customer-oriented view of leadership; another recent focus is on the importance of being true to oneself as a leader. While each leadership approach focuses on a different element of leadership, effective leaders will need to change their style based on the demands of the situation, as well as utilizing their own values and moral compass.
Exercises
-
What are the characteristics of transformational leaders? Are
transformational leaders more effective than transactional leaders?
- What is charisma? What are the advantages and disadvantages of
charismatic leadership? Should organizations look for charismatic
leaders when selecting managers?
- What are the differences (if any) between a leader having a
high-quality exchange with employees and being friends with employees?
- What does it mean to be a servant leader? Do you know any leaders
whose style resembles servant leaders? What are the advantages of
adopting such a leadership style?
- What does it mean to be an authentic leader? How would such a style be developed?
The Role of Ethics and National Culture
Learning Objectives
- Consider the role of leadership for ethical behavior.
- Consider the role of national culture on leadership.
Leadership and Ethics
As
some organizations suffer the consequences of ethical crises that put
them out of business or damage their reputations, the role of leadership
as a driver of ethical behavior is receiving a lot of scholarly
attention as well as acknowledgement in the popular press. Ethical
decisions are complex and, even to people who are motivated to do the
right thing, the moral component of a decision may not be obvious.
Therefore, employees often look to role models, influential people, and
their managers for guidance in how to behave. Unfortunately, research
shows that people tend to follow leaders or other authority figures even
when doing so can put others at risk. The famous Milgram experiments
support this point. Milgram conducted experiments in which experimental
subjects were greeted by someone in a lab coat and asked to administer
electric shocks to other people who gave the wrong answer in a learning
task. In fact, the shocks were not real and the learners were actors who
expressed pain when shocks were administered. Around two-thirds of the
experimental subjects went along with the requests and administered the
shocks even after they reached what the subjects thought were dangerous
levels. In other words, people in positions of authority are influential
in driving others to ethical or unethical behaviors.
It
seems that when evaluating whether someone is an effective leader,
subordinates pay attention to the level of ethical behaviors the leader
demonstrates. In fact, one study indicated that the perception of being
ethical explained 10% of the variance in whether an individual was also
perceived as a leader. The level of ethical leadership was related to
job satisfaction, dedication to the leader, and a willingness to report
job-related problems to the leader.
Leaders
influence the level of ethical behaviors demonstrated in a company by
setting the tone of the organizational climate. Leaders who have high
levels of moral development create a more ethical organizational
climate. By acting as a role model for ethical behavior, rewarding
ethical behaviors, publicly punishing unethical behaviors, and setting
high expectations for the level of ethics, leaders play a key role in
encouraging ethical behaviors in the workplace.
The
more contemporary leadership approaches are more explicit in their
recognition that ethics is an important part of effective leadership.
Servant leadership emphasizes the importance of a large group of
stakeholders, including the external community surrounding a business.
On the other hand, authentic leaders have a moral compass, they know
what is right and what is wrong, and they have the courage to follow
their convictions. Research shows that transformational leaders tend to
have higher levels of moral reasoning, even though it is not part of the
transformational leadership theory. It
seems that ethical behavior is more likely to happen when (a) leaders
are ethical themselves, and (b) they create an organizational climate in
which employees understand that ethical behaviors are desired, valued,
and expected.
Leadership Around the Globe
Is
leadership universal? This is a critical question given the amount of
international activity in the world. Companies that have branches in
different countries often send expatriates to manage the operations.
These expatriates are people who have demonstrated leadership skills at
home, but will these same skills work in the host country?
Unfortunately, this question has not yet been fully answered. All the
leadership theories that we describe in this chapter are U.S.-based.
Moreover, around 98% of all leadership research has been conducted in
the United States and other western nations. Thus, these leadership
theories may have underlying cultural assumptions. The United States is
an individualistic, performance-oriented culture, and the leadership
theories suitable for this culture may not necessarily be suitable to
other cultures.
People
who are perceived as leaders in one society may have different traits
compared to people perceived as leaders in a different culture, because
each society has a concept of ideal leader prototypes. When we see
certain characteristics in a person, we make the attribution that this
person is a leader. For example, someone who is confident, caring, and
charismatic may be viewed as a leader because we feel that these
characteristics are related to being a leader. These leadership
prototypes are societally driven and may have a lot to do with a
country's history and its heroes.
Recently,
a large group of researchers from 62 countries came together to form a
project group called Global Leadership and Organizational Behavior
Effectiveness or GLOBE. This group is one of the first to examine leadership differences around
the world. Their results are encouraging, because, in addition to
identifying differences, they found similarities in leadership styles as
well. Specifically, certain leader traits seem to be universal. Around
the world, people feel that honesty, decisiveness, being trustworthy,
and being fair are related to leadership effectiveness. There is also
universal agreement in characteristics viewed as undesirable in leaders:
being irritable, egocentric, and a loner. Visionary and
charismatic leaders were found to be the most influential leaders around
the world, followed by team-oriented and participative leaders. In
other words, there seems to be a substantial generalizability in some
leadership styles.
Even
though certain leader behaviors such as charismatic or supportive
leadership appear to be universal, what makes someone charismatic or
supportive may vary across nations. For example, when leaders fit the
leadership prototype, they tend to be viewed as charismatic, but in
Turkey, if they are successful but did not fit the prototype, they were
still viewed as charismatic. In Western and Latin cultures, people who speak in
an emotional and excited manner may be viewed as charismatic. In Asian
cultures such as China and Japan, speaking in a monotonous voice may be
more impressive because it shows that the leader can control emotions.
Similarly, how leaders build relationships or act supportively is
culturally determined. In collectivist cultures such as Turkey or
Mexico, a manager is expected to show personal interest in employees'
lives. Visiting an employee's sick mother at the hospital may be a good
way of showing concern. Such behavior would be viewed as intrusive or
strange in the United States or the Netherlands. Instead, managers may
show concern verbally or by lightening the workload of the
employee.
There
were also many leader characteristics that vary across
cultures. Traits such as being
autonomous, conflict avoidant, status conscious, and ambitious were
culturally dependent. For example, in France, employees do not expect
their leaders to demonstrate empathy. Leaders demonstrating
self-sacrifice are also viewed negatively, suggesting that servant
leadership would be an improper style there. In Middle Eastern cultures
such as Egypt, leaders are expected to be superior to lay people. They
are supposed to have all the answers, be confident, and authoritarian.
In fact, leading like a benevolent autocrat (someone who cares about
people but acts alone) may be an appropriate style. Even within the same
geography, researchers identified substantial cultural differences. For
example, in Europe, there were five clusters of cultures. Directness in
interpersonal relationships was viewed positively in Nordic cultures
such as Finland, but negatively in Near Eastern cultures such as Turkey.
Similarly, leaders who are autonomous were viewed positively in
Germanic cultures such as Austria, but negatively in Latin European
cultures such as Portugal. Finally, in some cultures, good leaders are
paternalistic. These leaders act like a parent to employees, give
advice, care for them, and get obedience and loyalty in return.
Given
all these differences, effective leaders should develop a sensitivity
to cultural differences and adapt their style when they work in
different societies or with people from different cultural backgrounds.
It seems that flexibility is an important trait for global leaders.
Key Takeaway
People get their cues for ethical behaviors from leaders. Therefore, leadership characteristics and style will influence the level of ethical behaviors employees demonstrate. Being ethical is related to being perceived as a leader, and ethical leaders create a more satisfied workforce. More contemporary approaches such as servant leadership and authentic leadership explicitly recognize the importance of ethics for leadership effectiveness. Some leadership traits seem to be universal. Visionary, team-oriented, and to a lesser extent participative leadership seem to be the preferred styles around the world. However, traits such as how confident leaders should be and whether they should sacrifice themselves for the good of employees and many others are culturally dependent. Even for universal styles such as charismatic and supportive leadership, how leaders achieve charisma and supportiveness seems to be culturally dependent.
Exercises
- What is the connection between leadership and ethical behaviors?
- Do you believe that ethical leaders are more successful in organizations?
- Which of the leadership theories seem to be most applicable to other cultures? Which ones are culturally dependent?
Leadership Development: The Case of Starbucks
Figure 12.15

Starbucks
Coffee (NASDAQ: SBUX) was born out of a desire for convenience and
accessibility to great coffee. In 1971, three friends made that desire a
reality and established the first Starbucks coffee house in historic
Pike Place Market on Seattle's waterfront. In 1990, Starbucks drafted
its first mission statement, and the number one principle was to
"provide a great work environment and treat each other with respect and
dignity". How has the company lived up to that declaration 20 years
later?? Starbucks has consistently made Fortune magazine's "100 Best
Companies to Work For" list and in addition is included on a list of the
best places to work for LGBT (lesbian, gay, bisexual, and transgender)
equality. Working conditions in the service and retail industry are
notoriously low paying with long hours, but Starbucks manages to offer
benefits for part-time and full-time employees as well as
higher-than-average salaries for store managers. Why, one might ask,
does Starbucks try so hard to set itself apart?
Leadership
development is a core element of the business process at Starbucks,
which ensures that the organizational culture of the company is
maintained with every CEO successor. Starbucks is forward looking in
this respect and strives to attract future business leaders and
managers. The idea of planning for one's own succession can often make
people uneasy, but this idea is openly embraced at Starbucks. The
company plans far in advance to replace its top-level successors. The
importance of leadership is not only ingrained in the upper management
team, but Starbucks also ensures that this is an understood value
throughout the organization. In 2004, the Coffee Master program was
introduced to teach employees about regional coffee flavors. Graduates
of the Coffee Master program earn a prestigious black apron and a
special insignia on their business cards. In creating this ethos,
Starbucks excels at its ability to attract an educated workforce with a
high satisfaction level where individuals often move up to become
effective leaders within the company.
With
the recession of 2009, Starbucks has been forced to rethink its
traditional strategy of accelerated growth by closing over 30,000
stores. CEO Howard Schultz has cut his salary to less than $10,000 a
year, down from $1.2 million. Despite these slowdowns, Starbucks
continues to call employees "partners" and offers a dynamic place to
work. As a result, the company had more than 150,000 people apply for
jobs last year, a sure indication that the company's ability to
cultivate talented leaders is as strong as ever.
Discussion Questions
- Why does Starbucks Coffee consider internal leadership development such an important part of its core business process?
- What possible negative repercussions can the aggressive growth
strategy that Starbucks exhibits have on its leadership agenda?
- With the slowdown of business, how can Starbucks ensure that the
importance of leadership development does not get overlooked?
- How does your experience with leadership and management compare with the case of Starbucks?
Conclusion
In
this chapter we have reviewed the most influential leadership theories.
Trait approaches identify the characteristics required to be perceived
as a leader and to be successful in the role. Intelligence,
extraversion, conscientiousness, openness to experience, and integrity
seem to be leadership traits. Behavioral approaches identify the types
of behaviors leaders demonstrate. Both trait and behavioral approaches
suffered from a failure to pay attention to the context in which
leadership occurs, which led to the development of contingency
approaches. Recently, ethics became an explicit focus of leadership
theories such as servant leadership and authentic leadership. It seems
that being conscious of one's style and making sure that leaders
demonstrate the behaviors that address employee, organizational, and
stakeholder needs are important and require flexibility on the part of
leaders.
Exercises
Ethical Dilemma
You
are currently a department manager and Jim is your "trusted assistant".
You have very similar working styles, and you went to the same college
and worked in the insurance industry for several years. Before working
in this company, you both worked at a different company and you have
this shared history with him. You can trust him to come to your aid,
support you in your decisions, and be loyal to you. Because of your
trust in him, you do not supervise his work closely, and you give him a
lot of leeway in how he structures his work. He sometimes chooses to
work from home, and he has flexibility in his work hours, which is
unusual in the department.
Now
you decided to promote him to be the assistant department manager.
However, when you shared this opinion with someone else in the
department, you realized that this could be a problem. Apparently, Jim
is not liked by his colleagues in the department and is known as an
"impression manager". Others view him as a slacker when you are not
around, and the fact that he gets the first pick in schedules and gets
the choice assignments causes a lot of frustration on the part of
others. They feel that you are playing favorites.
Discussion Questions:
- What would you do?
- Would you still promote him?
- How would you address this unpleasant situation within your department?
Individual Exercise
Ideas for Developing Yourself as an Authentic Leader
Authentic
leaders have high levels of self-awareness, and their behavior is
driven by their core personal values. This leadership approach
recognizes the importance of self-reflection and understanding one's
life history. Answer the following questions while you are alone to gain
a better understanding of your own core values and authentic leadership
style.
- Understand Your History
- Review your life history. What are the major events in your life? How did these events make you the person you are right now?
- Think about your role models. Who were your role models as you were growing up? What did you learn from your role models?
- Take Stock of Who You Are Now
- Describe your personality. How does your personality affect your life?
- Know your strengths and weaknesses. What are they and how can you continue to improve yourself?
- Reflect on Your Successes and Challenges
- Keep a journal. Research shows that journaling is an effective tool for self-reflection. Write down challenges you face and solutions you used to check your progress.
- Make Integrity a Priority
- Understand your core values. What are your core values? Name three of your most important values.
- Do an ethics check. Are you being consistent with your core values? If not, how can you get back on track?
- Understand the Power of Words
- Words shape reality. Keep in mind that the words you use to describe people and situations matter. For example, how might the daily reality be different if you refer to those you manage as associates or team members rather than employees or subordinates?
In
view of your answers to the questions above, what kind of a leader
would you be if you truly acted out your values? How would people
working with you respond to such a leadership style?
Group Exercise
You
are charged with hiring a manager for a fast-food restaurant. The
operations within the store are highly standardized, and employees have
very specific job descriptions. The person will be in charge of managing
around 30 employees. There is a high degree of turnover among
employees, so retention will be an important priority. Most employees
who work in the restaurant are young with low levels of work experience,
and few of them view the restaurant business as a full-time career. The
atmosphere in the restaurant has a fast pace. In this company, managers
are often promoted from within, and this position is an exception.
Therefore, the incoming manager may not expect a warm welcome from
employees who were passed over for a promotion, as well as their
colleagues. Finally, the position power of the manager will be somewhat
limited because employees are unionized. Therefore, the manager will
have limited opportunities for distributing pay raises or bonuses.
Discussion Questions
- Identify the leadership traits and behaviors that are desirable for this position.
- Design an approach to selecting this person. Which methods of employee selection would you use? Why?
- Develop interview questions to be used in hiring this manager. Your questions should be aimed at predicting the leadership capabilities of the person in question.