Understanding People at Work
Site: | Saylor Academy |
Course: | BUS209: Organizational Behavior |
Book: | Understanding People at Work |
Printed by: | Guest user |
Date: | Tuesday, May 13, 2025, 8:31 PM |
Description
We are now moving on to the topic of understanding people in the workplace. This article will introduce you to the differences you will see in the workplace and help you understand these differences better. You'll also read about the concept of perception, which we will cover more in-depth in the next unit.
Table of contents
- Understanding People at Work: Individual Differences and Perception
- Advice for Hiring Successful Employees: The Case of Guy Kawasaki
- The Interactionist Perspective: The Role of Fit
- Individual Differences: Values and Personality
- Perception
- The Role of Ethics and National Culture
- Using Science to Match Candidates to Jobs: The Case of Kronos
- Conclusion
- Exercises
Understanding People at Work: Individual Differences and Perception
Learning Objectives
After reading this chapter, you should be able to do the following:
- Define personality and describe how it affects work behaviors.
- Understand the role of values in determining work behaviors.
- Explain the process of perception and how it affects work behaviors.
- Understand how individual differences affect ethics.
- Understand cross-cultural influences on individual differences and perception.
Individuals bring a number of differences to work, such as unique personalities, values, emotions, and moods. When new employees enter organizations, their stable or transient characteristics affect how they behave and perform. Moreover, companies hire people with the expectation that those individuals have certain skills, abilities, personalities, and values. Therefore, it is important to understand individual characteristics that matter for employee behaviors at work.
Source: Saylor Academy, https://saylordotorg.github.io/text_organizational-behavior-v1.1/s07-understanding-people-at-work-i.html This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
Advice for Hiring Successful Employees: The Case of Guy Kawasaki
When people think about entrepreneurship, they often think of Guy Kawasaki (http://www.guykawasaki.com), who is a Silicon Valley venture capitalist and the author of nine books as of 2010, including The Art of the Start and The Macintosh Way. Beyond being a best-selling author, he has been successful in a variety of areas, including earning degrees from Stanford University and UCLA; being an integral part of Apple's first computer; writing columns for Forbes and Entrepreneur Magazine; and taking on entrepreneurial ventures such as cofounding Alltop, an aggregate news site, and becoming managing director of Garage Technology Ventures. Kawasaki is a believer in the power of individual differences. He believes that successful companies include people from many walks of life, with different backgrounds and with different strengths and different weaknesses. Establishing an effective team requires a certain amount of self-monitoring on the part of the manager. Kawasaki maintains that most individuals have personalities that can easily get in the way of this objective. He explains, "The most important thing is to hire people who complement you and are better than you in specific areas. Good people hire people that are better than themselves". He also believes that mediocre employees hire less-talented employees in order to feel better about themselves. Finally, he believes that the role of a leader is to produce more leaders, not to produce followers, and to be able to achieve this, a leader should compensate for their weaknesses by hiring individuals who compensate for their shortcomings.
Figure 3.1

In
today's competitive business environment, individuals want to think of
themselves as indispensable to the success of an organization. Because
an individual's perception that he or she is the most important person
on a team can get in the way, Kawasaki maintains that many people would
rather see a company fail than thrive without them. He advises that we
must begin to move past this and to see the value that different
perceptions and values can bring to a company, and the goal of any
individual should be to make the organization that one works for
stronger and more dynamic. Under this type of thinking, leaving a
company in better shape than one found it becomes a source of pride.
Kawasaki has had many different roles in his professional career and as a
result realized that while different perceptions and attitudes might
make the implementation of new protocol difficult, this same diversity
is what makes an organization more valuable. Some managers fear
diversity and the possible complexities that it brings, and they make
the mistake of hiring similar individuals without any sort of
differences. When it comes to hiring, Kawasaki believes that the initial
round of interviews for new hires should be held over the phone.
Because first impressions are so important, this ensures that external
influences, negative or positive, are not part of the decision-making
process.
Many
people come out of business school believing that if they have a solid
financial understanding, then they will be a successful and appropriate
leader and manager. Kawasaki has learned that mathematics and finance
are the "easy" part of any job. He observes that the true challenge
comes in trying to effectively manage people. With the benefit of
hindsight, Kawasaki regrets the choices he made in college, saying, "I
should have taken organizational behavior and social psychology" to be
better prepared for the individual nuances of people. He also believes
that working hard is a key to success and that individuals who learn how
to learn are the most effective over time.
If
nothing else, Guy Kawasaki provides simple words of wisdom to remember
when starting off on a new career path: do not become blindsided by your
mistakes, but rather take them as a lesson of what not to do. And most
important, pursue joy and challenge your personal assumptions.
Discussion Questions
- Describe how self-perception can positively or negatively affect a work environment?
- What advice would you give a recent college graduate after reading about Guy Kawasaki's advice?
- What do you think about Kawasaki's hiring strategy?
- How would Kawasaki describe a "perfect" boss?
- How would you describe a "perfect" boss?
The Interactionist Perspective: The Role of Fit
Learning Objectives
- Differentiate between person–organization and person–job fit.
- Understand the relationship between person–job fit and work behaviors.
- Understand the relationship between person–organization fit and work behaviors.
Individual
differences matter in the workplace. Human beings bring in their
personality, physical and mental abilities, and other stable traits to
work. Imagine that you are interviewing an employee who is proactive,
creative, and willing to take risks. Would this person be a good job
candidate? What behaviors would you expect this person to demonstrate?
The
question posed above is misleading. While human beings bring their
traits to work, every organization is different, and every job within
the organization is also different. According to the interactionist
perspective, behavior is a function of the person and the situation
interacting with each other. Think about it. Would a shy person speak up
in class? While a shy person may not feel like speaking, if the
individual is very interested in the subject, knows the answers to the
questions, and feels comfortable within the classroom environment, and
if the instructor encourages participation and participation is 30% of
the course grade, regardless of the level of shyness, the person may
feel inclined to participate. Similarly, the behavior you may expect
from someone who is proactive, creative, and willing to take risks will
depend on the situation.
When
hiring employees, companies are interested in assessing at least two
types of fit. Person–organization fit refers to the degree to which a
person's values, personality, goals, and other characteristics match
those of the organization. Person–job fit is the degree to which a
person's skill, knowledge, abilities, and other characteristics match
the job demands. Thus, someone who is proactive and creative may be a
great fit for a company in the high-tech sector that would benefit from
risk-taking individuals, but may be a poor fit for a company that
rewards routine and predictable behavior, such as accountants.
Similarly, this person may be a great fit for a job such as a scientist,
but a poor fit for a routine office job. The opening case illustrates
one method of assessing person–organization and person–job fit in job
applicants.
The
first thing many recruiters look at is the person–job fit. This is not
surprising, because person–job fit is related to a number of positive
work attitudes such as satisfaction with the work environment,
identification with the organization, job satisfaction, and work
behaviors such as job performance. Companies are often also interested
in hiring candidates who will fit into the company culture (those with
high person–organization fit). When people fit into their organization,
they tend to be more satisfied with their jobs, more committed to their
companies, and more influential in their company, and they actually
remain longer in their company. One area of controversy is whether
these people perform better. Some studies have found a positive
relationship between person–organization fit and job performance, but
this finding was not present in all studies, so it seems that fitting
with a company's culture will only sometimes predict job
performance. It also seems that fitting in with the
company culture is more important to some people than to others. For
example, people who have worked in multiple companies tend to understand
the impact of a company's culture better, and therefore they pay more
attention to whether they will fit in with the company when making their
decisions. Also, when they build good relationships with their supervisors
and the company, being a misfit does not seem to lead to
dissatisfaction on the job.
Key Takeaway
While personality traits and other individual differences are important, we need to keep in mind that behavior is jointly determined by the person and the situation. Certain situations bring out the best in people, and someone who is a poor performer in one job may turn into a star employee in a different job.
Exercises
- How can a company assess person–job fit before hiring employees? What are the methods you think would be helpful?
- How can a company determine person–organization fit before hiring employees? Which methods do you think would be helpful?
- What can organizations do to increase person–job and person–organization fit after they hire employees?
Individual Differences: Values and Personality
Learning Objectives
- Understand what values are.
- Describe the link between values and individual behavior.
- Identify the major personality traits that are relevant to organizational behavior.
- Explain the link between personality, work behavior, and work attitudes.
- Explain the potential pitfalls of personality testing.
Values
Values
refer to stable life goals that people have, reflecting what is most
important to them. Values are established throughout one's life as a
result of the accumulating life experiences and tend to be relatively
stable. The nature of human values.
New York: Free Press. The values that are important to people tend to
affect the types of decisions they make, how they perceive their
environment, and their actual behaviors. Moreover, people are more
likely to accept job offers when the company possesses the values people
care about. Value attainment
is one reason why people stay in a company, and when an organization
does not help them attain their values, they are more likely to decide
to leave if they are dissatisfied with the job itself.
What
are the values people care about? There are many typologies of values.
One of the most established surveys to assess individual values is the
Rokeach Value Survey. This survey lists 18 terminal and 18 instrumental
values in alphabetical order. Terminal values refer to end states
people desire in life, such as leading a prosperous life and a world at
peace. Instrumental values deal with views on acceptable modes of
conduct, such as being honest and ethical, and being ambitious.
According
to Rokeach, values are arranged in hierarchical fashion. In other
words, an accurate way of assessing someone's values is to ask them to
rank the 36 values in order of importance. By comparing these values,
people develop a sense of which value can be sacrificed to achieve the
other, and the individual priority of each value emerges.
Figure 3.2 Sample Items From Rokeach (1973) Value Survey

Where
do values come from? Research indicates that they are shaped early in
life and show stability over the course of a lifetime. Early family
experiences are important influences over the dominant values. People
who were raised in families with low socioeconomic status and those who
experienced restrictive parenting often display conformity values when
they are adults, while those who were raised by parents who were cold
toward their children would likely value and desire security.
Values
of a generation also change and evolve in response to the historical
context that the generation grows up in. Research comparing the values
of different generations resulted in interesting findings. For example,
Generation Xers (those born between the mid-1960s and 1980s) are more
individualistic and are interested in working toward organizational
goals so long as they coincide with their personal goals. This group,
compared to the baby boomers (born between the 1940s and 1960s), is also
less likely to see work as central to their life and more likely to
desire a quick promotion.
The
values a person holds will affect his or her employment. For example,
someone who has an orientation toward strong stimulation may pursue
extreme sports and select an occupation that involves fast action and
high risk, such as fire fighter, police officer, or emergency medical
doctor. Someone who has a drive for achievement may more readily act as
an entrepreneur. Moreover, whether individuals will be satisfied at a
given job may depend on whether the job provides a way to satisfy their
dominant values. Therefore, understanding employees at work requires
understanding the value orientations of employees.
Personality
Personality
encompasses the relatively stable feelings, thoughts, and behavioral
patterns a person has. Our personality differentiates us from other
people, and understanding someone's personality gives us clues about how
that person is likely to act and feel in a variety of situations. In
order to effectively manage organizational behavior, an understanding of
different employees' personalities is helpful. Having this knowledge is
also useful for placing people in jobs and organizations.
If
personality is stable, does this mean that it does not change? You
probably remember how you have changed and evolved as a result of your
own life experiences, attention you received in early childhood, the
style of parenting you were exposed to, successes and failures you had
in high school, and other life events. In fact, our personality changes
over long periods of time. For example, we tend to become more socially
dominant, more conscientious (organized and dependable), and more
emotionally stable between the ages of 20 and 40, whereas openness to
new experiences may begin to decline during this same time. In other words,
even though we treat personality as relatively stable, changes occur.
Moreover, even in childhood, our personality shapes who we are and has
lasting consequences for us. For example, studies show that part of our
career success and job satisfaction later in life can be explained by
our childhood personality.
Is
our behavior in organizations dependent on our personality? To some
extent, yes, and to some extent, no. While we will discuss the effects
of personality for employee behavior, you must remember that the
relationships we describe are modest correlations. For example, having a
sociable and outgoing personality may encourage people to seek friends
and prefer social situations. This does not mean that their personality
will immediately affect their work behavior. At work, we have a job to
do and a role to perform. Therefore, our behavior may be more strongly
affected by what is expected of us, as opposed to how we want to behave.
When people have a lot of freedom at work, their personality will
become a stronger influence over their behavior.
Big Five Personality Traits
How
many personality traits are there? How do we even know? In every
language, there are many words describing a person's personality. In
fact, in the English language, more than 15,000 words describing
personality have been identified. When researchers analyzed the terms
describing personality characteristics, they realized that there were
many words that were pointing to each dimension of personality. When
these words were grouped, five dimensions seemed to emerge that explain a
lot of the variation in our personalities. Keep in
mind that these five are not necessarily the only traits out there.
There are other, specific traits that represent dimensions not captured
by the Big Five. Still, understanding the main five traits gives us a
good start for describing personality. A summary of the Big Five traits
is presented in Figure 3.4 "Big Five Personality Traits".
Figure 3.4 Big Five Personality Traits

Openness
is the degree to which a person is curious, original, intellectual,
creative, and open to new ideas. People high in openness seem to thrive
in situations that require being flexible and learning new things. They
are highly motivated to learn new skills, and they do well in training
settings. They also have an advantage when they
enter into a new organization. Their open-mindedness leads them to seek a
lot of information and feedback about how they are doing and to build
relationships, which leads to quicker adjustment to the new job. When supported, they tend to be creative. Open people are highly adaptable to change, and
teams that experience unforeseen changes in their tasks do well if they
are populated with people high in openness. Compared to people low in openness, they are also
more likely to start their own business.
Conscientiousness
refers to the degree to which a person is organized, systematic,
punctual, achievement oriented, and dependable. Conscientiousness is the
one personality trait that uniformly predicts how high a person's
performance will be, across a variety of occupations and jobs. In
fact, conscientiousness is the trait most desired by recruiters and
results in the most success in interviews. This is not a surprise, because in addition to their high
performance, conscientious people have higher levels of motivation to
perform, lower levels of turnover, lower levels of absenteeism, and
higher levels of safety performance at work. One's conscientiousness is related to career success and being
satisfied with one's career over time. Finally, it seems that conscientiousness is a good trait to have for
entrepreneurs. Highly conscientious people are more likely to start
their own business compared to those who are not conscientious, and
their firms have longer survival rates.
Extraversion
is the degree to which a person is outgoing, talkative, and sociable,
and enjoys being in social situations. One of the established findings
is that they tend to be effective in jobs involving sales. Moreover, they
tend to be effective as managers and they demonstrate inspirational
leadership behaviors. Extraverts do well in social situations, and as
a result they tend to be effective in job interviews. Part of their
success comes from how they prepare for the job interview, as they are
likely to use their social network. Extraverts have an easier time than introverts when adjusting
to a new job. They actively seek information and feedback, and build
effective relationships, which helps with their adjustment. Interestingly, extraverts are also found to be happier at
work, which may be because of the relationships they build with the
people around them and their relative ease in adjusting to a new
job. However, they do not necessarily
perform well in all jobs, and jobs depriving them of social interaction
may be a poor fit. Moreover, they are not necessarily model employees.
For example, they tend to have higher levels of absenteeism at work,
potentially because they may miss work to hang out with or attend to the
needs of their friends.
Agreeableness
is the degree to which a person is nice, tolerant, sensitive, trusting,
kind, and warm. In other words, people who are high in agreeableness
are likeable people who get along with others. Not surprisingly,
agreeable people help others at work consistently, and this helping
behavior is not dependent on being in a good mood. They are also
less likely to retaliate when other people treat them
unfairly. This may
reflect their ability to show empathy and give people the benefit of the
doubt. Agreeable people may be a valuable addition to their teams and
may be effective leaders because they create a fair environment when
they are in leadership positions. At the other end of the
spectrum, people low in agreeableness are less likely to show these
positive behaviors. Moreover, people who are not agreeable are shown to
quit their jobs unexpectedly, perhaps in response to a conflict they
engage with a boss or a peer. If
agreeable people are so nice, does this mean that we should only look
for agreeable people when hiring? Some jobs may actually be a better fit
for someone with a low level of agreeableness. Think about it: When
hiring a lawyer, would you prefer a kind and gentle person, or a pit
bull? Also, high agreeableness has a downside: Agreeable people are less
likely to engage in constructive and change-oriented
communication. Disagreeing with the status quo may create conflict and
agreeable people will likely avoid creating such conflict, missing an
opportunity for constructive change.
How Accurately Can You Describe Your Big Five Personality Factors?
Go to http://www.outofservice.com/bigfive/ to see how you score on these factors.
Neuroticism
refers to the degree to which a person is anxious, irritable,
aggressive, temperamental, and moody. These people have a tendency to
have emotional adjustment problems and experience stress and depression
on a habitual basis. People very high in neuroticism experience a number
of problems at work. For example, they are less likely to be someone
people go to for advice and friendship. In other words, they may experience
relationship difficulties. They tend to be habitually unhappy in their
jobs and report high intentions to leave, but they do not necessarily
actually leave their jobs. Being high in neuroticism seems to be harmful
to one's career, as they have lower levels of career success (measured
with income and occupational status achieved in one's career). Finally,
if they achieve managerial jobs, they tend to create an unfair climate
at work.
Myers-Briggs Type Indicator
Aside
from the Big Five personality traits, perhaps the most well-known and
most often used personality assessment is the Myers-Briggs Type
Indicator (MBTI). Unlike the Big Five, which assesses traits, MBTI
measures types. Assessments of the Big Five do not classify people as
neurotic or extravert: It is all a matter of degrees. MBTI on the other
hand, classifies people as one of 16 types. The Myers-Briggs Type
Indicator. Princeton, NJ: Princeton University Press. In MBTI, people
are grouped using four dimensions. Based on how a person is classified
on these four dimensions, it is possible to talk about 16 unique
personality types, such as ESTJ and ISTP.
MBTI
was developed in 1943 by a mother–daughter team, Isabel Myers and
Katherine Cook Briggs. Its objective at the time was to aid World War II
veterans in identifying the occupation that would suit their
personalities. Since that time, MBTI has become immensely popular, and
according to one estimate, around 2.5 million people take the test
annually. The survey is criticized because it relies on types as opposed
to traits, but organizations who use the survey find it very useful for
training and team-building purposes. More than 80 of the Fortune 100
companies used Myers-Briggs tests in some form. One distinguishing
characteristic of this test is that it is explicitly designed for
learning, not for employee selection purposes. In fact, the Myers &
Briggs Foundation has strict guidelines against the use of the test for
employee selection. Instead, the test is used to provide mutual
understanding within the team and to gain a better understanding of the
working styles of team members.
Figure 3.6 Summary of MBTI Types
Positive and Negative Affectivity
You may have noticed that behavior is also a function of moods. When people are in a good mood, they may be more cooperative, smile more, and act friendly. When these same people are in a bad mood, they may have a tendency to be picky, irritable, and less tolerant of different opinions. Yet, some people seem to be in a good mood most of the time, and others seem to be in a bad mood most of the time regardless of what is actually going on in their lives. This distinction is manifested by positive and negative affectivity traits. Positive affective people experience positive moods more frequently, whereas negative affective people experience negative moods with greater frequency. Negative affective people focus on the "glass half empty" and experience more anxiety and nervousness. Positive affective people tend to be happier at work, and their happiness spreads to the rest of the work environment. As may be expected, this personality trait sets the tone in the work atmosphere. When a team comprises mostly negative affective people, there tend to be fewer instances of helping and cooperation. Teams dominated by positive affective people experience lower levels of absenteeism. When people with a lot of power are also high in positive affectivity, the work environment is affected in a positive manner and can lead to greater levels of cooperation and finding mutually agreeable solutions to problems.
OB Toolbox: Help, I work with a negative person!
Employees
who have high levels of neuroticism or high levels of negative
affectivity may act overly negative at work, criticize others, complain
about trivial things, or create an overall negative work environment.
Here are some tips for how to work with them effectively.
- Understand that you are unlikely to change someone else's personality. Personality is relatively stable and criticizing someone's personality will not bring about change. If the behavior is truly disruptive, focus on behavior, not personality.
- Keep an open mind. Just because a person is constantly negative does not mean that they are not sometimes right. Listen to the feedback they are giving you.
- Set a time limit. If you are dealing with someone who constantly complains about things, you may want to limit these conversations to prevent them from consuming your time at work.
- You may also empower them to act on the negatives they mention. The next time an overly negative individual complains about something, ask that person to think of ways to change the situation and get back to you.
- Ask for specifics. If someone has a negative tone in general, you may want to ask for specific examples for what the problem is.
Self-Monitoring
Self-monitoring refers to the extent to which a person is capable of monitoring his or her actions and appearance in social situations. In other words, people who are social monitors are social chameleons who understand what the situation demands and act accordingly, while low social monitors tend to act the way they feel. High social monitors are sensitive to the types of behaviors the social environment expects from them. Their greater ability to modify their behavior according to the demands of the situation and to manage their impressions effectively is a great advantage for them. In general, they tend to be more successful in their careers. They are more likely to get cross-company promotions, and even when they stay with one company, they are more likely to advance. Social monitors also become the "go to" person in their company and they enjoy central positions in their social networks. They are rated as higher performers, and emerge as leaders. While they are effective in influencing other people and get things done by managing their impressions, this personality trait has some challenges that need to be addressed. First, when evaluating the performance of other employees, they tend to be less accurate. It seems that while trying to manage their impressions, they may avoid giving accurate feedback to their subordinates to avoid confrontations. This tendency may create problems for them if they are managers. Second, high social monitors tend to experience higher levels of stress, probably caused by behaving in ways that conflict with their true feelings. In situations that demand positive emotions, they may act happy although they are not feeling happy, which puts an emotional burden on them. Finally, high social monitors tend to be less committed to their companies. They may see their jobs as a stepping-stone for greater things, which may prevent them from forming strong attachments and loyalty to their current employer.
Proactive Personality
Proactive personality refers to a person's inclination to fix what is perceived as wrong, change the status quo, and use initiative to solve problems. Instead of waiting to be told what to do, proactive people take action to initiate meaningful change and remove the obstacles they face along the way. In general, having a proactive personality has a number of advantages for these people. For example, they tend to be more successful in their job searches. They are also more successful over the course of their careers, because they use initiative and acquire greater understanding of the politics within the organization. Proactive people are valuable assets to their companies because they may have higher levels of performance. They adjust to their new jobs quickly because they understand the political environment better and often make friends more quickly. Proactive people are eager to learn and engage in many developmental activities to improve their skills. Despite all their potential, under some circumstances a proactive personality may be a liability for an individual or an organization. Imagine a person who is proactive but is perceived as being too pushy, trying to change things other people are not willing to let go, or using their initiative to make decisions that do not serve a company's best interests. Research shows that the success of proactive people depends on their understanding of a company's core values, their ability and skills to perform their jobs, and their ability to assess situational demands correctly.
Self-Esteem
Self-esteem is the degree to which a person has overall positive feelings about his or herself. People with high self-esteem view themselves in a positive light, are confident, and respect themselves. On the other hand, people with low self-esteem experience high levels of self-doubt and question their self-worth. High self-esteem is related to higher levels of satisfaction with one's job and higher levels of performance on the job. Managing employees with low self-esteem may be challenging at times, because negative feedback given with the intention to improve performance may be viewed as a judgment on their worth as an employee. Therefore, effectively managing employees with relatively low self-esteem requires tact and providing lots of positive feedback when discussing performance incidents.
Self-Efficacy
Self-efficacy
is a belief that one can perform a specific task successfully. Research
shows that the belief that we can do something is a good predictor of
whether we can actually do it. Self-efficacy is different from other
personality traits in that it is job specific. You may have high
self-efficacy in being successful academically, but low self-efficacy in
relation to your ability to fix your car. At the same time, people have
a certain level of generalized self-efficacy and they have the belief
that whatever task or hobby they tackle, they are likely to be
successful in it.
Research
shows that self-efficacy at work is related to job performance. This relationship
is probably a result of people with high self-efficacy setting higher
goals for themselves and being more committed to these goals, whereas
people with low self-efficacy tend to procrastinate. Academic self-efficacy is a good predictor of your GPA,
whether you persist in your studies, or drop out of college.
Is
there a way of increasing employees' self-efficacy? Hiring people who
are capable of performing their tasks and training people to increase
their self-efficacy may be effective. Some people may also respond well
to verbal encouragement. By showing that you believe they can be
successful and effectively playing the role of a cheerleader, you may be
able to increase self-efficacy. Giving people opportunities to test
their skills so that they can see what they are capable of doing (or
empowering them) is also a good way of increasing self-efficacy.
OB Toolbox: Ways to Build Your Self-Confidence
Having
high self-efficacy and self-esteem are boons to your career. People who
have an overall positive view of themselves and those who have positive
attitudes toward their abilities project an aura of confidence. How do
you achieve higher self-confidence?
- Take a self-inventory. What are the areas in which you lack confidence? Then consciously tackle these areas. Take part in training programs; seek opportunities to practice these skills. Confront your fears head-on.
- Set manageable goals. Success in challenging goals will breed self-confidence, but do not make your goals impossible to reach. If a task seems daunting, break it apart and set mini goals.
- Find a mentor. A mentor can point out areas in need of improvement, provide accurate feedback, and point to ways of improving yourself.
- Don't judge yourself by your failures. Everyone fails, and the most successful people have more failures in life. Instead of assessing your self-worth by your failures, learn from mistakes and move on.
- Until you can feel confident, be sure to act confident. Acting confident will influence how others treat you, which will boost your confidence level. Pay attention to how you talk and behave, and act like someone who has high confidence.
- Know when to ignore negative advice. If you receive negative feedback from someone who is usually negative, try to ignore it. Surrounding yourself with naysayers is not good for your self-esteem. This does not mean that you should ignore all negative feedback, but be sure to look at a person's overall attitude before making serious judgments based on that feedback.
Locus of Control
Locus of control deals with the degree to which people feel accountable for their own behaviors. Individuals with high internal locus of control believe that they control their own destiny and what happens to them is their own doing, while those with high external locus of control feel that things happen to them because of other people, luck, or a powerful being. Internals feel greater control over their own lives and therefore they act in ways that will increase their chances of success. For example, they take the initiative to start mentor-protégé relationships. They are more involved with their jobs. They demonstrate higher levels of motivation and have more positive experiences at work. Interestingly, internal locus is also related to one's subjective well-being and happiness in life, while being high in external locus is related to a higher rate of depression. The connection between internal locus of control and health is interesting, but perhaps not surprising. In fact, one study showed that having internal locus of control at the age of 10 was related to a number of health outcomes, such as lower obesity and lower blood pressure later in life. It is possible that internals take more responsibility for their health and adopt healthier habits, while externals may see less of a connection between how they live and their health. Internals thrive in contexts in which they have the ability to influence their own behavior. Successful entrepreneurs tend to have high levels of internal locus of control.
Understand Your Locus of Control by Taking a Survey at the Following Web Site:
http://discoveryhealth.queendom.com/questions/lc_short_1.html
Personality Testing in Employee Selection
Personality
is a potentially important predictor of work behavior. Matching people
to jobs matters, because when people do not fit with their jobs or the
company, they are more likely to leave, costing companies as much as a
person's annual salary to replace them. In job interviews, companies try
to assess a candidate's personality and the potential for a good match,
but interviews are only as good as the people conducting them. In fact,
interviewers are not particularly good at detecting the best trait that
predicts performance: conscientiousness. One
method some companies use to improve this match and detect the people
who are potentially good job candidates is personality testing.
Companies such as Kronos and Hogan Assessment Systems conduct
preemployment personality tests. Companies using them believe that these
tests improve the effectiveness of their selection and reduce turnover.
For example, Overnight Transportation in Atlanta found that using such
tests reduced their on-the-job delinquency by 50%–100%.
Yet,
are these methods good ways of selecting employees? Experts have not
yet reached an agreement on this subject and the topic is highly
controversial. Some experts believe, based on data, that personality
tests predict performance and other important criteria such as job
satisfaction. However, we must understand that how a personality test is
used influences its validity. Imagine filling out a personality test in
class. You may be more likely to fill it out as honestly as you can.
Then, if your instructor correlates your personality scores with your
class performance, we could say that the correlation is meaningful. In
employee selection, one complicating factor is that people filling out
the survey do not have a strong incentive to be honest. In fact, they
have a greater incentive to guess what the job requires and answer the
questions to match what they think the company is looking for. As a
result, the rankings of the candidates who take the test may be affected
by their ability to fake. Some experts believe that this is a serious
problem. Others point out that even with faking, the tests remain valid - the
scores are still related to job performance. It is even possible that the ability to fake is
related to a personality trait that increases success at work, such as
social monitoring. This issue raises potential questions regarding
whether personality tests are the most effective way of measuring
candidate personality.
Scores
are not only distorted because of some candidates faking better than
others. Do we even know our own personality? Are we the best person to
ask this question? How supervisors, coworkers, and customers see our
personality matters more than how we see ourselves. Therefore, using
self-report measures of performance may not be the best way of measuring
someone's personality. We all have blind
areas. We may also give "aspirational" answers. If you are asked if you
are honest, you may think, "Yes, I always have the intention to be
honest". This response says nothing about your actual level of honesty.
There
is another problem with using these tests: How good a predictor of
performance is personality anyway? Based on research, not a particularly
strong one. According to one estimate, personality only explains about
10%–15% of variation in job performance. Our performance at work depends
on so many factors, and personality does not seem to be the key factor
for performance. In fact, cognitive ability (your overall mental
intelligence) is a much more powerful influence on job performance, and
instead of personality tests, cognitive ability tests may do a better
job of predicting who will be good performers. Personality is a better
predictor of job satisfaction and other attitudes, but screening people
out on the assumption that they may be unhappy at work is a challenging
argument to make in the context of employee selection.
In
any case, if you decide to use these tests for selection, you need to
be aware of their limitations. Relying only on personality tests for
selection of an employee is a bad idea, but if they are used together
with other tests such as tests of cognitive abilities, better decisions
may be made. The company should ensure that the test fits the job and
actually predicts performance. This process is called validating the
test. Before giving the test to applicants, the company could give it to
existing employees to find out the traits that are most important for
success in the particular company and job. Then, in the selection
context, the company can pay particular attention to those traits. The
company should also make sure that the test does not discriminate
against people on the basis of sex, race, age, disabilities, and other
legally protected characteristics. Rent-A-Center experienced legal
difficulties when the test they used was found to be a violation of the
Americans with Disabilities Act (ADA). The test they used for selection,
the Minnesota Multiphasic Personality Inventory, was developed to
diagnose severe mental illnesses and included items such as "I see
things or people around me others do not see". In effect, the test
served the purpose of a clinical evaluation and was discriminating
against people with mental illnesses, which is a protected category
under ADA.
Key Takeaway
Values and personality traits are two dimensions on which people differ. Values are stable life goals. When seeking jobs, employees are more likely to accept a job that provides opportunities for value attainment, and they are more likely to remain in situations that satisfy their values. Personality comprises the stable feelings, thoughts, and behavioral patterns people have. The Big Five personality traits (openness, conscientiousness, extraversion, agreeableness, and neuroticism) are important traits that seem to be stable and can be generalized to other cultures. Other important traits for work behavior include self-efficacy, self-esteem, social monitoring, proactive personality, positive and negative affectivity, and locus of control. It is important to remember that a person's behavior depends on the match between the person and the situation. While personality is a strong influence on job attitudes, its relation to job performance is weaker. Some companies use personality testing to screen out candidates. This method has certain limitations, and companies using personality tests are advised to validate their tests and use them as a supplement to other techniques that have greater validity.
Exercises
-
Think about the personality traits covered in this section. Can you
think of jobs or occupations that seem particularly suited to each
trait? Which traits would be universally desirable across all jobs?
- What are the unique challenges of managing employees who have low
self-efficacy and low self-esteem? How would you deal with this
situation?
- What are some methods that companies can use to assess employee personality?
- Have you ever held a job where your personality did not match the
demands of the job? How did you react to this situation? How were your
attitudes and behaviors affected?
- Can you think of any limitations of developing an "ideal employee" profile and looking for employees who fit that profile while hiring?
Perception
Learning Objectives
- Understand the influence of self in the process of perception.
- Describe how we perceive visual objects and how these tendencies may affect our behavior.
- Describe the biases of self-perception.
- Describe the biases inherent in perception of other people.
- Explain what attributions mean, how we form attributions, and their consequences for organizational behavior.
Our
behavior is not only a function of our personality, values, and
preferences, but also of the situation. We interpret our environment,
formulate responses, and act accordingly. Perception may be defined as
the process with which individuals detect and interpret environmental
stimuli. What makes human perception so interesting is that we do not
solely respond to the stimuli in our environment. We go beyond the
information that is present in our environment, pay selective attention
to some aspects of the environment, and ignore other elements that may
be immediately apparent to other people. Our perception of the
environment is not entirely rational. For example, have you ever noticed
that while glancing at a newspaper or a news Web site, information that
is interesting or important to you jumps out of the page and catches
your eye? If you are a sports fan, while scrolling down the pages you
may immediately see a news item describing the latest success of your
team. If you are the parent of a picky eater, an advice column on
toddler feeding may be the first thing you see when looking at the page.
So what we see in the environment is a function of what we value, our
needs, our fears, and our emotions. In fact, what we see in the environment may be objectively,
flat-out wrong because of our personality, values, or emotions. For
example, one experiment showed that when people who were afraid of
spiders were shown spiders, they inaccurately thought that the spider
was moving toward them.In this
section, we will describe some common tendencies we engage in when
perceiving objects or other people, and the consequences of such
perceptions. Our coverage of biases and tendencies in perception is not
exhaustive - there are many other biases and tendencies on our social
perception.
Visual Perception
Our
visual perception definitely goes beyond the physical information
available to us. First of all, we extrapolate from the information
available to us. Take a look at the following figure. The white triangle
you see in the middle is not really there, but we extrapolate from the
information available to us and see it there.
Figure 3.7

Our
visual perception goes beyond the information physically available. In
this figure, we see the white triangle in the middle even though it is
not really there.
Figure 3.8

Which
of the circles in the middle is bigger? At first glance, the one on the
left may appear bigger, but they are in fact the same size. We compare
the middle circle on the left to its surrounding circles, whereas the
middle circle on the right is compared to the bigger circles surrounding
it.
Our
visual perception is often biased because we do not perceive objects in
isolation. The contrast between our focus of attention and the
remainder of the environment may make an object appear bigger or
smaller. This principle is illustrated in the figure with circles. Which
of the middle circles is bigger? To most people, the one on the left
appears bigger, but this is because it is surrounded by smaller circles.
The contrast between the focal object and the objects surrounding it
may make an object bigger or smaller to our eye.
How
do these tendencies influence behavior in organizations? You may have
realized that the fact that our visual perception is faulty may make
witness testimony faulty and biased. How do we know whether the employee
you judge to be hardworking, fast, and neat is really like that? Is it
really true, or are we comparing this person to other people in the
immediate environment? Or let's say that you do not like one of your
peers and you think that this person is constantly surfing the Web
during work hours. Are you sure? Have you really seen this person surf
unrelated Web sites, or is it possible that the person was surfing the
Web for work-related purposes? Our biased visual perception may lead to
the wrong inferences about the people around us.
Self-Perception
Human
beings are prone to errors and biases when perceiving themselves.
Moreover, the type of bias people have depends on their personality.
Many people suffer from self-enhancement bias. This is the tendency to
overestimate our performance and capabilities and see ourselves in a
more positive light than others see us. People who have a narcissistic
personality are particularly subject to this bias, but many others are
still prone to overestimating their abilities. At the same time, other
people have the opposing extreme, which may be labeled as
self-effacement bias. This is the tendency for people to underestimate
their performance, undervalue capabilities, and see events in a way that
puts them in a more negative light. We may expect that people with low
self-esteem may be particularly prone to making this error. These
tendencies have real consequences for behavior in organizations. For
example, people who suffer from extreme levels of self-enhancement
tendencies may not understand why they are not getting promoted or
rewarded, while those who have a tendency to self-efface may project low
confidence and take more blame for their failures than necessary.
When
perceiving themselves, human beings are also subject to the false
consensus error. Simply put, we overestimate how similar we are to other
people. We
assume that whatever quirks we have are shared by a larger number of
people than in reality. People who take office supplies home, tell white
lies to their boss or colleagues, or take credit for other people's
work to get ahead may genuinely feel that these behaviors are more
common than they really are. The problem for behavior in organizations
is that, when people believe that a behavior is common and normal, they
may repeat the behavior more freely. Under some circumstances this may
lead to a high level of unethical or even illegal behaviors.
Social Perception
How
we perceive other people in our environment is also shaped by our
values, emotions, feelings, and personality. Moreover, how we perceive
others will shape our behavior, which in turn will shape the behavior of
the person we are interacting with.
One
of the factors biasing our perception is stereotypes. Stereotypes are
generalizations based on group characteristics. For example, believing
that women are more cooperative than men, or men are more assertive than
women, is a stereotype. Stereotypes may be positive, negative, or
neutral. Human beings have a natural tendency to categorize the
information around them to make sense of their environment. What makes
stereotypes potentially discriminatory and a perceptual bias is the
tendency to generalize from a group to a particular individual. If the
belief that men are more assertive than women leads to choosing a man
over an equally (or potentially more) qualified female candidate for a
position, the decision will be biased, potentially illegal, and unfair.
Stereotypes
often create a situation called a self-fulfilling prophecy. This cycle
occurs when people automatically behave as if an established stereotype
is accurate, which leads to reactive behavior from the other party that
confirms the stereotype. If you have a stereotype such as
"Asians are friendly," you are more likely to be friendly toward an
Asian yourself. Because you are treating the other person better, the
response you get may also be better, confirming your original belief
that Asians are friendly. Of course, just the opposite is also true.
Suppose you believe that "young employees are slackers". You are less
likely to give a young employee high levels of responsibility or
interesting and challenging assignments. The result may be that the
young employee reporting to you may become increasingly bored at work
and start goofing off, confirming your suspicions that young people are
slackers!
Stereotypes
persist because of a process called selective perception. Selective
perception simply means that we pay selective attention to parts of the
environment while ignoring other parts. When we observe our environment,
we see what we want to see and ignore information that may seem out of
place. Here is an interesting example of how selective perception leads
our perception to be shaped by the context: As part of a social
experiment, in 2007 the Washington Post newspaper arranged Joshua Bell,
the internationally acclaimed violin virtuoso, to perform in a corner of
the Metro station in Washington DC. The violin he was playing was worth
$3.5 million, and tickets for Bell's concerts usually cost around $100.
During the rush hour in which he played for 45 minutes, only one person
recognized him, only a few realized that they were hearing
extraordinary music, and he made only $32 in tips. When you see someone
playing at the metro station, would you expect them to be
extraordinary?
Our
background, expectations, and beliefs will shape which events we notice
and which events we ignore. For example, the functional background of
executives affects the changes they perceive in their
environment. Executives with a
background in sales and marketing see the changes in the demand for
their product, while executives with a background in information
technology may more readily perceive the changes in the technology the
company is using. Selective perception may perpetuate stereotypes,
because we are less likely to notice events that go against our beliefs.
A person who believes that men drive better than women may be more
likely to notice women driving poorly than men driving poorly. As a
result, a stereotype is maintained because information to the contrary
may not reach our brain.
Let's
say we noticed information that goes against our beliefs. What then?
Unfortunately, this is no guarantee that we will modify our beliefs and
prejudices. First, when we see examples that go against our stereotypes,
we tend to come up with subcategories. For example, when people who
believe that women are more cooperative see a female who is assertive,
they may classify this person as a "career woman". Therefore, the
example to the contrary does not violate the stereotype, and instead is
explained as an exception to the rule. Second, we may simply discount the information.
In one study, people who were either in favor of or opposed to the
death penalty were shown two studies, one showing benefits from the
death penalty and the other discounting any benefits. People rejected
the study that went against their belief as methodologically inferior
and actually reinforced the belief in their original position even
more. In other words, trying to debunk people's
beliefs or previously established opinions with data may not necessarily
help.
One
other perceptual tendency that may affect work behavior is that of
first impressions. The first impressions we form about people tend to
have a lasting impact. In fact, first impressions, once formed, are
surprisingly resilient to contrary information. Even if people are told
that the first impressions were caused by inaccurate information, people
hold onto them to a certain degree. The reason is that, once we form
first impressions, they become independent of the evidence that created
them. Any information we receive to the contrary does not serve
the purpose of altering the original impression. Imagine the first day
you met your colleague Anne. She treated you in a rude manner and when
you asked for her help, she brushed you off. You may form the belief
that she is a rude and unhelpful person. Later, you may hear that her
mother is very sick and she is very stressed. In reality she may have
been unusually stressed on the day you met her. If you had met her on a
different day, you could have thought that she is a really nice person
who is unusually stressed these days. But chances are your impression
that she is rude and unhelpful will not change even when you hear about
her mother. Instead, this new piece of information will be added to the
first one: She is rude, unhelpful, and her mother is sick. Being aware
of this tendency and consciously opening your mind to new information
may protect you against some of the downsides of this bias. Also, it
would be to your advantage to pay careful attention to the first
impressions you create, particularly during job interviews.
OB Toolbox: How Can I Make a Great First Impression in the Job Interview?
A
job interview is your first step to getting the job of your dreams. It
is also a social interaction in which your actions during the first 5
minutes will determine the impression you make. Here are some tips to
help you create a positive first impression.
- Your first opportunity to make a great impression starts even before the interview, the moment you send your résumé. Be sure that you send your résumé to the correct people, and spell the name of the contact person correctly! Make sure that your résumé looks professional and is free from typos and grammar problems. Have someone else read it before you hit the send button or mail it.
- Be prepared for the interview. Many interviews have some standard questions such as "tell me about yourself" or "why do you want to work here?" Be ready to answer these questions. Prepare answers highlighting your skills and accomplishments, and practice your message. Better yet, practice an interview with a friend. Practicing your answers will prevent you from regretting your answers or finding a better answer after the interview is over!
- Research the company. If you know a lot about the company and the job in question, you will come out as someone who is really interested in the job. If you ask basic questions such as "what does this company do?" you will not be taken as a serious candidate. Visit the company's Web site as well as others, and learn as much about the company and the job as you can.
- When you are invited for an office interview, be sure to dress properly. Like it or not, the manner you dress is a big part of the impression you make. Dress properly for the job and company in question. In many jobs, wearing professional clothes, such as a suit, is expected. In some information technology jobs, it may be more proper to wear clean and neat business casual clothes (such as khakis and a pressed shirt) as opposed to dressing formally. Do some investigation about what is suitable. Whatever the norm is, make sure that your clothes fit well and are clean and neat.
- Be on time to the interview. Being late will show that you either don't care about the interview or you are not very reliable. While waiting for the interview, don't forget that your interview has already started. As soon as you enter the company's parking lot, every person you see on the way or talk to may be a potential influence over the decision maker. Act professionally and treat everyone nicely.
-
During the interview, be polite. Use correct grammar, show eagerness
and enthusiasm, and watch your body language. From your handshake to
your posture, your body is communicating whether you are the right
person for the job!
Attributions
Your
colleague Peter failed to meet the deadline. What do you do? Do you
help him finish up his work? Do you give him the benefit of the doubt
and place the blame on the difficulty of the project? Or do you think
that he is irresponsible? Our behavior is a function of our perceptions.
More specifically, when we observe others behave in a certain way, we
ask ourselves a fundamental question: Why? Why did he fail to meet the
deadline? Why did Mary get the promotion? Why did Mark help you when you
needed help? The answer we give is the key to understanding our
subsequent behavior. If you believe that Mark helped you because he is a
nice person, your action will be different from your response if you
think that Mark helped you because your boss pressured him to.
An
attribution is the causal explanation we give for an observed behavior.
If you believe that a behavior is due to the internal characteristics
of an actor, you are making an internal attribution. For example, let's
say your classmate Erin complained a lot when completing a finance
assignment. If you think that she complained because she is a negative
person, you are making an internal attribution. An external attribution
is explaining someone's behavior by referring to the situation. If you
believe that Erin complained because finance homework was difficult, you
are making an external attribution.
When
do we make internal or external attributions? Research shows that three
factors are the key to understanding what kind of attributions we make.
Consensus: Do other people behave the same way?
Distinctiveness: Does this person behave the same way across different situations?
Consistency: Does this person behave this way in different occasions in the same situation?
Let's
assume that in addition to Erin, other people in the same class also
complained (high consensus). Erin does not usually complain in other
classes (high distinctiveness). Erin usually does not complain in
finance class (low consistency). In this situation, you are likely to
make an external attribution, such as thinking that finance homework is
difficult. On the other hand, let's assume that Erin is the only person
complaining (low consensus). Erin complains in a variety of situations
(low distinctiveness), and every time she is in finance, she complains
(high consistency). In this situation, you are likely to make an
internal attribution such as thinking that Erin is a negative
person.
Interestingly
though, our attributions do not always depend on the consensus,
distinctiveness, and consistency we observe in a given situation. In
other words, when making attributions, we do not always look at the
situation objectively. For example, our overall relationship is a
factor. When a manager likes a subordinate, the attributions made would
be more favorable (successes are attributed to internal causes, while
failures are attributed to external causes). Moreover, when
interpreting our own behavior, we suffer from self-serving bias. This is
the tendency to attribute our failures to the situation while
attributing our successes to internal causes.
Table 3.1 Consensus, distinctiveness, and consistency determine the type of attribution we make in a given situation.
Consensus | Distinctiveness | Consistency | Type of attribution |
---|---|---|---|
High consensus | High distinctiveness | Low consistency | External |
Everyone else behaves the same way. | This person does not usually behave this way in different situations. | This person does not usually behave this way in this situation. | |
Low consensus | Low distinctiveness | High consistency | Internal |
No one else behaves the same way. | This person usually behaves this way in different situations. | Every time this person is in this situation, he or she acts the same way. |
Key Takeaway
Exercises
- What are the implications of contrast error for interpersonal interactions? Does this error occur only when we observe physical objects? Or have you encountered this error when perceiving behavior of others?
- What are the problems of false consensus error? How can managers deal with this tendency?
- Is there such a thing as a "good" stereotype? Is a "good" stereotype useful or still problematic?
- How do we manage the fact that human beings develop stereotypes? How would you prevent stereotypes from creating unfairness in decision making?
- Is it possible to manage the attributions other people make about our behavior? Let's assume that you have completed a project successfully. How would you maximize the chances that your manager will make an internal attribution? How would you increase the chances of an external attribution when you fail in a task?
The Role of Ethics and National Culture
Learning Objectives
- Consider the role of individual differences for ethical behavior.
- Consider the role of national culture on individual differences.
Individual Differences and Ethics
Our
values and personality influence how ethical we behave. Situational
factors, rewards, and punishments following unethical choices as well as
a company's culture are extremely important, but the role of
personality and personal values should not be ignored. Research reveals
that people who have an economic value orientation, that is, those who
value acquiring money and wealth, tend to make more unethical choices.
In terms of personality, employees with external locus of control were
found to make more unethical choices.
Our
perceptual processes are clear influences on whether or not we behave
ethically and how we respond to other people's unethical behaviors. It
seems that self-enhancement bias operates for our ethical decisions as
well: We tend to overestimate how ethical we are in general. Our
self-ratings of ethics tend to be higher than how other people rate us.
This belief can create a glaring problem: If we think that we are more
ethical than we are, we will have little motivation to improve.
Therefore, understanding how other people perceive our actions is
important to getting a better understanding of ourselves.
How
we respond to unethical behavior of others will, to a large extent,
depend on the attributions we make. If we attribute responsibility to
the person in question, we are more likely to punish that person. In a
study on sexual harassment that occurred after a workplace romance
turned sour, results showed that if we attribute responsibility to the
victim, we are less likely to punish the harasser. Therefore, how we make attributions in a given
situation will determine how we respond to others' actions, including
their unethical behaviors.
Individual Differences Around the Globe
Values
that people care about vary around the world. In fact, when we refer to
a country's culture, we are referring to values that distinguish one
nation from others. In other words, there is systematic variance in
individuals' personality and work values around the world, and this
variance explains people's behavior, attitudes, preferences, and the
transferability of management practices to other cultures.
When
we refer to a country's values, this does not mean that everyone in a
given country shares the same values. People differ within and across
nations. There will always be people who care more about money and
others who care more about relationships within each culture. Yet there
are also national differences in the percentage of people holding each
value. A researcher from Holland, Geert Hofstede, conducted a landmark
study covering over 60 countries and found that countries differ in four
dimensions: the extent to which they put individuals or groups first
(individualism), whether the society subscribes to equality or hierarchy
among people (power distance), the degree to which the society fears
change (uncertainty avoidance), and the extent to which the culture
emphasizes acquiring money and being successful (masculinity).
Knowing about the values held in a society will tell us what type of a
workplace would satisfy and motivate employees.
Are
personality traits universal? Researchers found that personality traits
identified in Western cultures translate well to other cultures. For
example, the five-factor model of personality is universal in that it
explains how people differ from each other in over 79 countries. At the
same time, there is variation among cultures in the dominant personality
traits. In some countries, extraverts seem to be the majority, and in
some countries the dominant trait is low emotional stability. For
example, people from Europe and the United States are characterized by
higher levels of extraversion compared to those from Asia and Africa.
There are many factors explaining why some personality traits are
dominant in some cultures. For example, the presence of democratic
values is related to extraversion. Because democracy usually protects
freedom of speech, people may feel more comfortable socializing with
strangers as well as with friends, partly explaining the larger number
of extraverts in democratic nations. Research also shows that in regions
of the world that historically suffered from infectious diseases,
extraversion and openness to experience was less dominant. Infectious
diseases led people to limit social contact with strangers, explaining
higher levels of introversion. Plus, to cope with infectious diseases,
people developed strict habits for hygiene and the amount of spice to
use in food, and deviating from these standards was bad for survival.
This explains the lower levels of openness to experience in regions that
experienced infectious diseases.
Is
basic human perception universal? It seems that there is variation
around the globe in how we perceive other people as well as ourselves.
One difference is the importance of the context. Studies show that when
perceiving people or objects, Westerners pay more attention to the
individual, while Asians pay more attention to the context. For example,
in one study, when judging the emotion felt by the person, the
Americans mainly looked at the face of the person in question, while the
Japanese also considered the emotions of the people surrounding the
focal person. In other words, the Asian subjects of the experiment
derived meaning from the context as well as by looking at the
person.
There
seems to be some variation in the perceptual biases we commit as well.
For example, human beings have a tendency to self-enhance. We see
ourselves in a more positive light than others do. Yet, the traits in
which we self-enhance are culturally dependent. In Western cultures,
people may overestimate how independent and self-reliant they are. In
Asian cultures, such traits are not necessarily desirable, so they may
not embellish their degree of independence. Yet, they may overestimate
how cooperative and loyal to the group they are because these traits are
more desirable in collectivistic cultures.
Given
the variation in individual differences around the globe, being
sensitive to these differences will increase our managerial
effectiveness when managing a diverse group of people.
Personality Around the Globe
Which
nations have the highest average self-esteem? Researchers asked this
question by surveying almost 17,000 individuals across 53 nations, in 28
languages.
Based on this survey, these are the top 10 nations in terms of self-reported self-esteem.
- Serbia
- Chile
- Israel
- Peru
- Estonia
- United States
- Turkey
- Mexico
- Croatia
- Austria
The 10 nations with the lowest self-reported self-esteem are the following:
- South Korea
- Switzerland
- Morocco
- Slovakia
- Fiji
- Taiwan
- Czech Republic
- Bangladesh
- Hong Kong
- Japan
Key Takeaway
There is a connection between how ethically we behave and our individual values, personality, and perception. Possessing values emphasizing economic well-being predicts unethical behavior. Having an external locus of control is also related to unethical decision making. We are also likely to overestimate how ethical we are, which can be a barrier against behaving ethically. Culture seems to be an influence over our values, personality traits, perceptions, attitudes, and work behaviors. Therefore, understanding individual differences requires paying careful attention to the cultural context.
Exercises
-
If ethical decision making depends partially on personality, what
can organizations do to increase the frequency of ethical behaviors?
- Do you think personality tests used in Western cultures in employee selection can be used in other cultures?
Using Science to Match Candidates to Jobs: The Case of Kronos
Figure 3.10

You
are interviewing a candidate for a position as a cashier in a
supermarket. You need someone polite, courteous, patient, and
dependable. The candidate you are talking to seems nice. But how do you
know who is the right person for the job? Will the job candidate like
the job or get bored? Will they have a lot of accidents on the job or be
fired for misconduct? Don't you wish you knew before hiring? One
company approaches this problem scientifically, saving companies time
and money on hiring hourly wage employees.
Retail
employers do a lot of hiring, given their growth and high turnover
rate. According to one estimate, replacing an employee who leaves in
retail costs companies around $4,000. High turnover also endangers
customer service. Therefore, retail employers have an incentive to
screen people carefully so that they hire people with the best chance of
being successful and happy on the job. Unicru, an employee selection
company, developed software that quickly became a market leader in
screening hourly workers. The company was acquired by
Massachusetts-based Kronos Inc. (NASDAQ: KRON) in 2006 and is currently
owned by a private equity firm.
The
idea behind the software is simple: If you have a lot of employees and
keep track of your data over time, you have access to an enormous
resource. By analyzing this data, you can specify the profile of the
"ideal" employee. The software captures the profile of the potential
high performers, and applicants are screened to assess their fit with
this particular profile. More important, the profile is continually
updated as new employees are hired. As the database gets larger, the
software does a better job of identifying the right people for the job.
If
you applied for a job in retail, you may have already been a part of
this database: the users of this system include giants such as Universal
Studios, Costco Wholesale Corporation, Burger King, and other retailers
and chain restaurants. In companies such as Albertsons or Blockbuster,
applicants use a kiosk in the store to answer a list of questions and to
enter their background, salary history, and other information. In other
companies, such as some in the trucking industry, candidates enter the
data through the Web site of the company they are applying to. The
software screens people on basic criteria such as availability in
scheduling as well as personality traits.
Candidates
are asked to agree or disagree with statements such as "I often make
last-minute plans" or "I work best when I am on a team". After the
candidates complete the questions, hiring managers are sent a report
complete with a color-coded suggested course of action. Red means the
candidate does not fit the job, yellow means proceed with caution, and
green means the candidate can be hired on the spot. Interestingly, the
company contends that faking answers to the questions of the software is
not easy because it is difficult for candidates to predict the desired
profile. For example, according to their research, being a successful
salesman has less to do with being an extraverted and sociable person
and more to do with a passion for the company's product.
Matching
candidates to jobs has long been viewed as a key way of ensuring high
performance and low turnover in the workplace, and advances in computer
technology are making it easier and more efficient to assess
candidate–job fit. Companies using such technology are cutting down the
time it takes to hire people, and it is estimated that using such
technologies lowers their turnover by 10%–30%.
Discussion Questions
- Why is it so expensive for companies to replace workers?
- In modern times it is possible that an employee could have a number
of different jobs in a short amount of time. Do you think this frequent
job changing could skew results for this type of "ideal" employee
selection? Do you think potential candidates can use these screening
mechanisms to their advantage by making themselves seem like perfect
candidates when in fact they are not?
- What personality traits may not seem like a good fit based on an initial screening but in fact would make a good employee?
- Do you feel that hard work and dedication could overcome a person-job mismatch?
Conclusion
In
conclusion, in this chapter we have reviewed major individual
differences that affect employee attitudes and behaviors. Our values and
personality explain our preferences and the situations we feel
comfortable with. Personality may influence our behavior, but the
importance of the context in which behavior occurs should not be
neglected. Many organizations use personality tests in employee
selection, but the use of such tests is controversial because of
problems such as faking and low predictive value of personality for job
performance. Perception is how we interpret our environment. It is a
major influence over our behavior, but many systematic biases color our
perception and lead to misunderstandings.
Exercises
Ethical Dilemma
You
are applying for the job of sales associate. You have just found out
that you will be given a paersonality assessment as part of the
application process. You feel that this job requires someone who is very
high in extraversion, and someone who can handle stress well. You are
relatively sociable and can cope with some stress but honestly you are
not very high in either trait. The job pays well and it is a great
stepping-stone to better jobs. How are you going to respond when
completing the personality questions? Are you going to make an effort to
represent yourself as how you truly are? If so, there is a chance that
you may not get the job. How about answering the questions to fit the
salesperson profile? Isn't everyone doing this to some extent anyway?
Discussion Questions
- What are the advantages and disadvantages of completing the questions honestly?
- What are the advantages and disadvantages of completing the questions in a way you think the company is looking for?
- What would you really do in a situation like this?
Individual Exercise
Changing Others' Perceptions of You
How
do other people perceive you? Identify one element of how others
perceive you that you are interested in changing. It could be a positive
perception (maybe they think you are more helpful than you really are)
or a negative perception (maybe they think you don't take your studies
seriously).
- What are the reasons why they formed this perception? Think about the underlying reasons.
- What have you done to contribute to the development of this perception?
- Do you think there are perceptual errors that contribute to this perception? Are they stereotyping? Are they engaging in selective perception?
- Are you sure that your perception is the accurate one? What information do you have that makes your perceptions more valid than theirs?
- Create an action plan about how you can change this perception.
Group Exercise
Selecting an Expatriate Using Personality Tests
Your
department has over 50 expatriates working around the globe. One of the
problems you encounter is that the people you send to other cultures
for long-term (2- to 5-year) assignments have a high failure rate. They
either want to return home before their assignment is complete, or they
are not very successful in building relationships with the local
employees. You suspect that this is because you have been sending people
overseas solely because of their technical skills, which does not seem
to be effective in predicting whether these people will make a
successful adjustment to the local culture. Now you have decided that
when selecting people to go on these assignments, personality traits
should be given some weight.
- Identify the personality traits you think might be relevant to being successful in an expatriate assignment.
- Develop a personality test aimed at measuring these dimensions. Make sure that each dimension you want to measure is captured by at least 10 questions.
- Exchange the test you have developed with a different team in class. Have them fill out the survey and make sure that you fill out theirs. What problems have you encountered? How would you feel if you were a candidate taking this test?
- Do you think that prospective employees would fill out this questionnaire honestly? If not, how would you ensure that the results you get would be honest and truly reflect their personality?
- How would you validate such a test? Describe the steps you would take.