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Defining Communication and Communication Study

Summary

In this chapter you have learned that the purpose of this book is to introduce you to the academic field of Communication by setting a foundation of communication history and study in the first six chapters, followed by the chronological presentation of some of the major specializations that make up this academic field.

Smith, Laswell, and Casey offer a simple definition of communication study: "who says what, through what channels (media) of communication, to whom, [and] what will be the results" (121). Now you can provide an answer to those who ask you what Communication study is about. Our definition of communication, the process of using symbols to exchange meaning, allows you to understand how we use this term throughout the book. The linear and transactional models of communication act as a visual representations of both communication study and communication. Finally, you are now aware of the importance of studying communication: that it impacts your personal, social, and professional life.


Communication Study and You

Careers with a Communication Degree

The kind of skills developed by Communication majors are highly valued by all kinds of employers. Courses and activities in Communication departments both teach and make use of the skills ranked consistently high by employers. Students with a degree in Communication are ready to excel in a wide variety of careers. Forbes listed "The 10 Skills Employers Want in 20-Something Employees". Look to see how many relate directly to what you would learn as a Communication major.

  1. Ability to work in a team
  2. Ability to make decisions and solve problems
  3. Ability to plan, organize and prioritize work
  4. Ability to communicate verbally with people inside and outside an organization
  5. Ability to obtain and process information
  6. Ability to analyze quantitative data
  7. Technical knowledge related to the job
  8. Proficiency with computer software programs
  9. Ability to create and/or edit written reports
  10. Ability to sell and influence others