The Effect of Behavioral Finance on Stock Investment Decisions

Significance of the Study

1. The researchers hope that this study will be one of the pioneering studies in the domain of behavioral finance at the local and regional levels.
2. Investors can benefit from understanding the effects of behavioral financial factors on stock investment decision-making.
3. All financial theories assumed their implementation in an efficient financial market, but empirical studies concluded that the best global financial markets were either Semi-Strong Form Efficient or Weak-Form Efficient, Amman Stocks Exchange was considered in its best condition a Weak-Form Efficient market. This research will provide an introduction that can be considered more realistic for studying the effective factors in stocks investment decision-making at Amman Stock Exchange.