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Global Business Strategies for Responding to Cultural Differences

Learning Outcomes

  • Explain export strategies for global management.
  • Explain standardization strategies for global management.
  • Explain multidomestic strategies for global management.
  • Explain transnational strategies for global management.


Source: John Bruton, Lynn Bruton, and Lumen Learning, https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/responding-to-cultural-differences/
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