Business Intelligence

Data warehousing

To distinguish between the concepts of business intelligence and data warehouses, Forrester Research defines business intelligence in one of two ways:

1. Using a broad definition: "Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making". Under this definition, business intelligence also includes technologies such as data integration, data quality, data warehousing, master-data management, text- and content-analytics, and many others that the market sometimes lumps into the "Information Management" segment. Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack.
2. Forrester defines the narrower business-intelligence market as, "…referring to just the top layers of the BI architectural stack such as reporting, analytics, and dashboards".