Communication and Perception

Key Takeaways

• We use attributions to interpret perceptual information, specifically, people's behavior. Internal attributions connect behavior to internal characteristics such as personality traits. External attributions connect behavior to external characteristics such as situational factors.
• Two common perceptual errors that occur in the process of attribution are the fundamental attribution error and the self-serving bias.
• The fundamental attribution error refers to our tendency to overattribute other people's behaviors to internal rather than external causes.
• The self-serving bias refers to our tendency to overattribute our successes to internal factors and overattribute our failures to external factors.
• First and last impressions are powerful forces in the perception process. The primacy effect is a perceptual tendency to place more importance on initial impressions than later impressions. The recency effect is the perceptual tendency to place more importance on the most recent impressions over earlier impressions.
• Physical and environmental cues such as clothing, grooming, attractiveness, and material objects influence the impressions that we form of people.
• The halo effect describes a perceptual effect that occurs when initial positive impressions lead us to view later interactions as positive. The horn effect describes a perceptual effect that occurs when initial negative impressions lead us to view later interactions as negative.
• Cultural identities such as race, gender, sexual orientation, class, ability, nationality, and age all affect the perceptions that we make about basic sensory information such as sounds and smells as well as larger concepts such as marriage and privacy. Despite the fact that much popular knowledge claims that women and men communicate very differently, communication processes for each gender are more similar than different.
• Personality affects perception in many ways. Our personality traits, which are our underlying and enduring motivations for thinking and behaving the way we do, affect how we see others and ourselves. We use observed and implied personality traits to form impressions of others, which then influence how we act toward them.