Case Study: Role of Marketing Mix
4. Results
4.2. Causal Relationships Analysis
After analyzing the result of goodness of fit research model, the next step is to do an analysis of the causal relationships in the model. Statistical testing for causal relationships of structural model is made with a significance level of 5% so that critical value from t-value is ± 1.96. The estimation results of all causal relationships of the study can be seen in the results.
The following LISREL 8.80 output:
Figure 2: Structural Models (t-values)