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Case Study: Sony

Abstract

In November 2006, with the launch of the Sony PlayStation 3 a mere weeks away, Sony Corporation's CEO Sir Howard Stringer reflected on the past 30-year history of the video game industry, while crossing his fingers that the PS3 would have a successful launch in an increasingly cut-throat industry.

"The stakes for next-generation hardware leadership are enormous. It's about owning the set-top box that may ultimately connect the living room to the Internet".  – Warren Jenson, CFO, Electronic Arts (Financial Times, May 11, 2005)


Source: John Sterman, Kahn Jekarl, and Cate Reavis, https://mitsloan.mit.edu/teaching-resources-library/sonys-battle-video-game-supremacy
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