Foreign Retailers

In this chapter, you learned:

• about the costs and expenses involved in the set-up, operation and take-down of a pop-up shop
• what to budget for a pop-up retail operation and the financing options for pop-up shops
• how to formulate a proposal to pitch for financing for a pop-up shop
• how pop-up shops can be a low-cost/low-risk venture for retailers
• how pop-up shops serve as a tool for event marketing and contribute to a big-ticket brand campaign

Key Terms:

• Cost of Goods Sold (COGS)
• Operating Expenses
• Capital Expenditure
• Loan Finance
• Equity Finance
• Trade Credit